Product Marketing Manager

4 giorni fa

Milano, Lombardia, Italia Doctolib A tempo pieno

**About the role**
The Product Marketing Department is responsible for ensuring the adoption, growth and satisfaction of our users, both patients and healthcare professionals, on all Doctolib products (agenda, medical software, telehealth, patient App).
You will be part of the global team dedicated to Doctolib Messaging & Telehealth.
As a Product Marketing Manager for Doctolib Messaging in Italy, you will be responsible for the success of our product towards patients and healthcare professionals.
Your objective will be to drive product adoption, usage, satisfaction and future evolutions of our products and features.
You will also be involved in strategic work and decisions about new product launches.
You will work closely with Product Management, Product Strategy, Market Research, GoToMarket Strategy, Analytics & other marketing teams.
Previous experience in a product marketing or customer engagement team in a fast-growing tech company or in a consulting firm is preferred.
Passion for helping doctors improve their life and their patients' is a must.
**What you'll do**
Run in-depth qualitative and quantitative analysis to identify opportunities to improve product engagement and usage by patients & healthcare professionals in Italy
Prioritize opportunities with various teams (GTM, Product, Marketing), and define a clear roadmap for implementation
Work across workstreams with a complex set of senior stakeholders to implement your action plan
Monitor the progress and performance of your actions
Implement marketing campaigns to reach your audience with the right message
Participate in presentations and facilitate decision making with the Doctolib leadership team
Develop and refine the value proposition, messaging frameworks and positioning of your product
Support in defining and implementing the GTM strategy for new product launches
**Who you are**
You have 2+ years of experience in product strategy, product marketing, go-to-market strategy or strategy consulting
You are a product lover, data lover and technology enthusiast who wants to revolutionize healthcare
You're strong in analyzing market dynamics to drive product and marketing strategy
You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment
You have strong cross-functional leadership
You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision
You are used to working in an international environment and able to think global / act local
You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)
You have an entrepreneurial mindset with the ambition to transform the healthcare sector
An understanding of the healthcare industry and a good vision of the future of healthcare is a plus
You are fluent in Italian and English, bonus if you also speak French or German
**Who we are**
Founded in 2013, Doctolib is one of Europe's fastest growing healthcare technology companies.
Everyday we strive to fulfill three entrepreneurial missions:
Improve the daily lives of healthcare personnel
Make access to healthcare fast and equal for everyone
Build a team of entrepreneurs dedicated to improving healthcare with a human-centric approach
We are dedicated to creating useful solutions for healthcare personnel and patients, regardless of age, condition or location.
We strongly believe in prioritizing data privacy as we continue to build services with a positive social impact for the long run.
At Doctolib, we don't just accept diversity, we respect and celebrate it
We're proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin.
We take care of each other and are grateful for each Doctoliber's contribution to our mission

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