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Trade Marketing Manager
2 mesi fa
We are hiring a Trade Marketing Champion responsible for building strategy and guidance for the portfolio of premium and super-premium brands across channels. It is an exciting opportunity to work with the iconic Jack Daniel's Family of Brands as well as driving the development of Super-premium Gin Mare and Diplomatico rum.
Meaningful Work From Day One
The role is first and foremost a Trade Marketing leadership role integral to the Brown-Forman Italy Sales & Marketing team. The responsibility of this role is to be accountable for creating value and financial impact for our business at the Point of Sales. You will ensure effective commercialization and excellence in execution of our B-F brand portfolio as well as Commercial strategies and plans in all sales channels, including the Brand Advocacy activities. The role acts as the champion and expert for the Italian on- and off-trade providing strategy and guidance for channel-related themes to the Trade Marketing Team as well as other functions in the organization.
This is an office/hybrid role out of our central Milan office - 3 days a week in the office.
What You Can Expect
Strategic Guidance
Lead Trade Marketing strategy development and align with the Heads of Marketing, Sales, Off and On channels, Brand Marketing, and Commercial teams on "how to win" brand/channel activation strategies and plans and "where to prioritize".
Provide strategic input into the situation analysis of the consumer, trade, and business issues and opportunities across the portfolio.
Constantly thrive to optimize activities for all touchpoints in the on- and off-trade by looking for competitor insights, building onto own assessment analysis, and looking for synergies across brands and/or channels.
Business Development
Act as a strong integrator between Sales & Marketing, driving cross-functional cooperation and leading Integrated marketing plans development, implementation, and execution.
Actively contribute and co-lead monthly business reviews and recommend actions to address risks and opportunities versus budget.
Develop PICOS and channels segmentation.
Understand and connect the consumer vision and brand proposition for each brand in the portfolio with our customers and channel strategies.
Support the Advocacy Manager in leading the Trade Advocacy agenda, coaching and supervising 2 Brand Ambassadors, ensuring the right tools and processes to the benefit for our brands' growth in the on-trade channel.
Champion of People
Lead, inspire, and empower the B-F Italia Trade Marketing team, consisting of 3 direct reports and 2 Brand Ambassadors.
Build trade marketing capabilities of the team as well as developing bench strength to fuel Brown-Forman with ready talent.
What You Bring to the Table
Demonstrable commercial experience (marketing, sales, or trade marketing), of which at least 2 years include people management responsibilities.
Proven track record of successfully delivering brand & channel growth in a highly competitive environment.
Strong interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
Fluent in Italian & English, both spoken and written.
Ability to travel extensively up to 30% of the time.
What Makes You Unique
Prior experience in beer, wine, and spirits or FMCG industries would be a plus.
Italian Market Trade know-how.
Sales/Trade Marketing experience.
On-Trade/Horeca Experience.
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