Social Media Marketing Specialist

2 settimane fa

Bologna, Emilia-Romagna, Italia Jr Italy A tempo pieno

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Social Media Marketing Specialist, BolognaClient: Bookmap
Location: Bologna
Job Category: Other
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EU work permit required: YesJob Reference: 394294880859743846433710
Job Views: 3Posted: 03.05.2025Expiry Date: 17.06.2025Job Description:Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.
We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products.
Experience in the financial services or trading sector is a plus.
The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition.
Create and maintain a strong online presence for our growing company.
As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all our accounts and web properties.
This includes:
Building and executing a comprehensive organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.Generating, editing, publishing, and sharing daily content (original text, images, videos, or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.Optimizing company pages within each platform to increase the visibility of the company's social content.Managing all user-generated content in line with community moderation policies, engaging with users by answering questions, directing them to appropriate departments, and providing a valuable experience.Creating and managing editorial calendars and syndication schedules.Continuously improving our social media presence by capturing and analyzing social data/metrics, insights, and best practices, and creating weekly reports to review this data and act accordingly to increase community size and engagement.Collaborating with other departments to manage reputation, identify key players, and coordinate actions including live streaming and special events on our web properties and partner sites.Requirements:Experience: 2+ years in social media management or a related field.Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.Strong communication skills with an eye for detail and creativity.Plus: Experience in specific industries (e.g., tech, finance, e-commerce) or a background in content creation for a digital-first brand is a bonus.What we offer:Paid annual & sick leaveProvision of new equipment and softwareSponsorship of trainingA great international team and friendly environment
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