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Product Manager Hemostasis
2 mesi fa
Ensuring support for the sales force to achieve turnover targets applying specific and appropriate marketing strategies for own products competence and guarantees continuous support to the Commercial Management both in pre-sales and post-sales activities to achieve company objectives. In addition, clinical awareness and adoption of the Werfen solution increases in local market through training courses, clinical / scientific events and involvement and the networking of Key Opinion Leaders.
Key Accountabilities
Be responsible for the pre-sales planning of complex projects
Support the sales process in defining the most suitable technical solutions to be presented to the customer by sharing the pre-sales design with the other functions companies involved
Conduct product training for field personnel and Product Specialists
Product promotion activities with customers
Collaborate with the Line Manager Hemostasis in acquiring the market needs useful for the development of the product or service so as to be able to improve and possibly design new ones
Participate in meetings with the sales force and Customer Service for the purpose to increase their knowledge
Plan, organize (in collaboration with the communication team), promote and actively participate in scientific events sponsored by Werfen (congresses, seminars, symposia) to strengthen scientific knowledge, image and establish the Werfen solutions as a standard of patient diagnostic management
Actively participate in scientific days and events (seminars, local days) for strengthen the image of the company and promote products
Have continuous contact with the sales office in order to monitor the tenders on going
Organize training sessions for Product Specialists, Area Sales Manager and Sales Specialist
Data collection on competitors and market needs to improve product positioning and penetration
Networking/Key relationships
Internal: Sales - Customer Services - Tenders - Offers - Logistics - Communication - Finance - QA - Administration - Human Resources
External: Customers - Users - Suppliers - Opinion Leaders - Agencies
Minimum Knowledge & Experience required for the position
Qualification: University Degree in Science or Engineering or technically oriented
Experience: at least 2 years of experience in the role, preferably in the sector of in vitro diagnostics and / or medical sector
Additional knowledge:
Clinical value of an IVD test
Operating principles of diagnostic instrumentation for hemostasis
Good laboratory practices
SAP
Office 365
Skills & Capabilities
Results and customer orientation
Teamwork and cooperation
Leadership
Negotiation
Communication and listening
Specific technical - scientific knowledge
Knowledge of the Market / Customer / Territory
Knowledge of the Products
Strategic and operational marketing techniques
Ability to plan effectively and prioritize activities
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