Marketing Manager

2 settimane fa

CERNUSCO SUL NAVIGLIO, Italia Adecco Italia Spa A tempo pieno

A leader in software and hardware system multinational corporation is looking for Marketing Manager for maternity cover.
The person in this role will own the planning, execution, measurement, and optimization of local/regional marketing campaigns and activities with the goal of driving measurable business impact.
The successful candidate will have solid project management skills, good communications and influencing skills, and a relentless go-getter attitude.
If you are our IT Marketing Manager, you will have an opportunity to:
Direct and supervise the development and execution marketing strategies, content & promotion assets, and traffic & conversion tactics - in collaboration with assigned agencies and aligned with key business stakeholders.
Lead end-to-end marketing campaign execution, measurement, and reporting
Partner with regional and local marketing & sales teams to enable sales capability in channel partners & resellers across the region.
Collaborate with search agencies & specialist teams to enable search strategies (SEM/PLA) to drive ecommerce traffic & sales conversion.
Lead organic search optimization strategies to drive increased presence in the digital shelf and improved conversion.
Lead analysis of marketing revenue contribution & attribution for marketing campaigns and eCommerce & marketplace platforms.
Define and execute local face to face events.
Develop customer success stories and other end-user tactics.
Work with internal and external technical and creative teams as needed.
Uses data to identify trends and insights to optimize performance.
Key responsibilities:
Strategy, planning, and execution
Leads market/regional strategies to deliver results.
Works closely with category and sales to ensure alignment and focus.
Utilizes data to facilitate effective marketing strategy and planning.
Designs, plans, and executes demand and lead generation campaigns.
Operational excellence
Owns end-to-end marketing campaigns execution, measurement, and reporting.
Works with internal and external technical and creative teams as needed.
Uses data to identify trends and insights to optimize performance.
Develops customer success stories and other end-user tactics.
Operates under a customer-first and results-driven mindset.
Education and Skills Required:
BA or BS degree in
Lingue conosciute:
Inglese
Competenze:
Fogli di calcolo / elettronici - Excel
Progettazione / Disegno tecnico - Microsoft Office
Contact Center - Gestione telefonate inbound
Disponibilità oraria: Full Time
CCNL: CCNL Commercio Confcommercio 01/03/2011
Patente: B

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