Crm Associate

2 settimane fa

Lazio, Italia Entain A tempo pieno

**About The Role**:
Entain is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history - names such as Ladbrokes, partypoker, bwin and Coral.
**ATTIVITÀ**
Con l'obiettivo di massimizzare la soddisfazione, la loyalty e il valore della customer base, la nuova risorsa dovrà:
- Collaborare alla definizione del piano CRM per i prodotti in portfolio, definendo il customer journey più appropriato per ciascun cluster e le strategie più efficaci per aumentarne retention e valore
- Collaborare alla creazione ed implementazione delle comunicazioni e delle promozioni attraverso l'utilizzo degli strumenti di CRM e Campaign Management
- Presidiare tutte le leve di marketing al fine di ottimizzare l'efficacia delle azioni messe in campo per il raggiungimento degli obiettivi aziendali e di ROI
- Lavorare in sinergia con altri dipartimenti e stakeholders, allineandosi su strategie, progetti e iniziative
- Collaborare alla creazione delle comunicazioni di prodotto su base settimanale
- Collaborare nella redazione delle presentazioni e comunicazioni interne
- Collaborare nelle attività di monitoraggio di campagne e customer journey
**Requisiti**
- Almeno due anni di esperienza nel settore marketing
- Esperienza nella creazione, costruzione ed analisi di customer journey e campagne promozionali
- Buona conoscenza delle dinamiche CRM e degli strumenti di Campaign management
- Ottima conoscenza del pacchetto Microsoft Office. Conoscenza di Optimove costituirà titolo preferenziale
- Ottime doti relazionali e organizzative, capacità di lavorare in team e di gestire relazioni con diversi stakeholder e dipartimenti
- Buona conoscenza della lingua inglese
- Passione per lo sport e il mondo del gaming
- La conoscenza del settore di riferimento (betting & gaming) costituirà titolo preferenziale
**About The Company**:
We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
**Diversity and inclusion at Entain**
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
**Wellbeing at Entain**
We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

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