Application Segment Manager

**Company Description** OUR COMPANY - GENERAL OVERVIEW**
ITW is a Fortune 250 global industrial company. Since our founding more than 100 years ago, ITW has become one of the world's leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses.
ITW businesses serve local customers and markets around the globe, with a significant presence in developed as well as emerging markets. The company has operations in 52 countries that employ more than 45,000 women and men. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 19,000 granted and pending patents.
ITW **EU Regional Accounts** **Division** serves the Automotive OEM (Stellantis, Renault-Nissan, Volvo and JLR) and their tier suppliers with plastic fasteners totaling approximately $200M in revenues, 500 people. Units include: Beauchamp and Ingwiller, FR; Hone, IT; Basingstoke, UK and Bredaryd, SE.
- Maintaining advanced engineering and manufacturing facilities in EU.
- Exchanging product, process and benchmarking information with sister units worldwide.
- Continually improving processes, material and designs to ensure every product exceeds customer specifications while providing unparalleled value.
The **Application Segment Manager** partners with EURA leadership team and stakeholders in the organization to develop and execute the **growth strategy of our Automotive fasteners Business**, while maintaining our market leadership and delivering excellent financial returns, consistent with ITW EURA Strategy.
- Creating automotive segment market plan that is aligned with the EURA business strategy to deliver consistent above market growth for our Fasteners
- Understand market technology roadmap and develop a clear understanding of market trends and unmet needs
- Partner with innovation team to translate the market technology roadmap into clear product development and innovation strategies
- Develop and execute detailed Go-to-market strategy in partnership with Sales & Engineering teams
- Developing a clear market & competitive landscape
- Fill the funnel of opportunities for EURA segment future growth
She/he understands automotive market trends, cross product roadmap and fastener implication, product lifecycle review, acquire technical experts, when needed and execute new technology projects.
The incumbent is responsible for providing insight, market research and data intelligence for the automotive market, customers and competitors for building and articulating the right strategies for growth.
The **Application Segment Manager** reports directly to the Division Strategic Marketing Director and may require travel up to 40% of the time
Specifically, should be able to:
**Maps the opportunity**
- Identify new players in the market
- Get involved early on components/module fastener solution choice at OEM/Module Tier supplier
- Carry out opportunity mapping using impact vs. effort analysis
**Map Customers and Competition**
- Carry out customer mapping - understanding decision makers and influencers
- Develop high level customer contacts and develop global customer relationship management with advanced engineering groups
- Understand and document current solutions and pain points
- Conduct in depth competitor assessment
- Develop a deep understanding of key success factors beyond price
- Co-ordinate new concept developments - especially for revolutionary Fastening technology - including EV
- Catalogue, database, marketing global coordination, build brand identity
- Define Value Prop and coach division articulating value proposition
- Define and acquire necessary new skills and competencies to address market trends
- Build strategic partnership with material suppliers to create new product categories (i.e. addressing battery/HV trend, sustainable materials)
- Build strong relationships with VPGMs and Divisional Sales, Engineering and Innovation teams in order to successfully create and drive regional strategy
**Qualifications**
- Industrial Engineering Degree or related field. (Ideally a joint degree of engineering and business administration (industrial/ commercial engineer). MBA or marketing-related graduate degree a plus
- 5+ years of professional experience in the field of B2B marketing / Business development is required, preferably in the Automotive industry
- Hands-on, Entrepreneurship mentality: Proactive, self-motivated, out-of-the-box mindset and strong analytical skills (data-driven)
- Experience in consolidating data, analyzing, and articulating findings in a succinct and impactful way
- Very good technical and commercial understanding
- Business fluent English language skills (written and spoken), French and / or Italian preferred
- Excellent interpersonal and communication skills, as well as ability to engage effectively at all levels with internal and e