Global Marketing Specialist

4 giorni fa


Bardi, Italia Abb A tempo pieno

**Global Marketing Specialist - BIM**:**
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations.
Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
**:
ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products.
**This position reports to**:
Global Marketing Manager ELSB
**Your responsibilities**:
- Drive the Electrification BIM strategy, Marketing Plan, budget and opportunity pipeline
- Drive Smart Buildings Engineering Consultants and Technical Promotion strategy, Marketing Plan, budget and opportunity pipeline
- Manage BIM catalogue for Smart Buildings and Smart Power in collaboration with Product Groups and Sales Units, including BIM families, plug-ins and configurators
- Ensures value proposition on BIM for the target segments is developed and well communicated (internally and externally)
- Engage with Customers globally, delivers trainings and speeches and bring their requirements to the Divisions
- Scout new partnerships and manage the existing ones
- Lead the definition and development of BIM events and marketing tools content
- Offer new and innovative ideas to reach target customers, respectively challenging historical activities and status quo.
- Continuously monitor market trends and competitors' offering
- Guide, coach and develop the skills and knowledge of BIM Country referents
- Deliver trainings to Engineering Consultants
- Join and follow standardization committees works
- Partner closely with the EL BIM Program leader to ensure that the BIM team and office are properly organized, staffed, and directed
- Coordinate the BIM Team activities
- Maintaining a dashboard with owned metrics (ROI of marketing tools, customer journey, event management and cost control)
**Your background**:
- Degree in Engineering or Business Administration
- At least 5 years of international experience in project, sales, or marketing management
- Knowledge of Building Information Modelling and Design Software
- Experience of leading projects and virtual teams and managing complex partner networks
- Knowledge and experience of Salesforce and PowerBI preferred
- Knowledge of Digital Marketing principles and practice
- Demonstrated experience working with MS Office, MS Teams, SharePoint and fluent in the digital world
- Excellent communication skills both spoken and written
- Availability to travel
- Fluent English both spoken and written
**More about us**:


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