Marketing Supervisor

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from POP MARTStartup HR | Chartered MCIPD | Talent Acquisition | Employee ExperienceIndustry: Designer toys and collectible piecesJob type: Full time, 12-month FTC (renewable)Working Hours: 40 hours per weekAbout POP MARTFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including Italy, UK, France, Spain, Germany, and the Netherlands. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.What to ExpectPOP MART is a fast-paced company with a young and multicultural team where you can expect to:Gain valuable professional experience in retail marketing and brand developmentWork in a collaborative, international environment, engaging with people from diverse backgroundsReceive structured marketing and brand training, with opportunities to lead local market strategiesBe proactively involved in brand building and consumer engagement effortsPOP MART offers our employees:Selected POP MART toys as appreciation gifts every monthA structured bonus/commission scheme in line with the company's and the individual's performanceComprehensive training and development programsRegular team social eventsThe Role and CandidateThe Italy Marketing Supervisor is responsible for developing and executing localized marketing strategies to drive brand awareness, customer engagement, and business growth in Italy. Reporting to the Country General Manager, this role ensures that POP MART's global brand vision is effectively adapted to the local market, integrating PR, product marketing, digital campaigns, and brand partnerships.ResponsibilitiesDevelop and implement localized marketing strategies in line with POP MART's global brand vision, ensuring alignment across PR, commercial marketing, and product marketing.Strengthen POP MART's brand presence in Italy, enhancing customer loyalty and engagement through targeted campaigns and market activationsEstablish and maintain relationships with media, influencers, and strategic partners, leading PR campaigns that enhance brand visibility and media coverageOversee social media channels, ensuring high levels of engagement and brand awareness through digital content, influencer collaborations, and community-building initiativesLead product launch strategies, seasonal campaigns, and promotional activities, ensuring alignment with local market preferences and consumer demandManage the marketing budget, ensuring optimal allocation of resources to maximize ROI and brand impactMonitor market trends, competitor activities, and customer insights, adapting marketing strategies accordinglyEstablish KPIs for marketing initiatives, analysing campaign effectiveness and providing data-driven recommendations for optimizationRequired QualificationsBachelor's or Master's degree in Marketing, Business, or a related field5+ years of experience in marketing roles, preferably in retail, lifestyle brands, FMCG, or consumer industriesStrong expertise in brand management, PR, digital marketing, and promotional campaign executionExperience in social media strategy, influencer marketing, and community engagementProven ability to develop and execute localized marketing campaigns that align with global brand strategiesExcellent communication, presentation, and negotiation skillsFluent in Italian and proficiency in EnglishCandidate with more experience could be considered as Marketing ManagerDesirable but Not EssentialAbility in reading and/or speaking ChineseFamiliarity with Italy and European retail landscapesUnderstanding of designer toy and collectible trends, particularly in the art toy marketSeniority levelAssociateEmployment typeFull-timeJob functionAdvertising, Marketing, and Public RelationsIndustriesRetail
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