Brand Marketing Specialist

2 mesi fa

Milano, Italia Red Bull A tempo pieno

**Company Description**:
We are looking for a one-year maternity cover position.

S/he works closely with the team to contribute to the annual business plan by planning and executing brand initiatives, the advertising plan, vending machines plan, consumer activations and new products launch, whilst ensuring the brand is always portrayed in the right way.

**Consumer Insights and Market Research**

Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products.

**Brand Management**

Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital, social media, POS, while ensuring that all the communication stays within the brand equity.

Supports marketing peers and colleagues as well as on/off premise and trade marketing with their projects. Works closely with International HQ specialists on different projects.

Collaborates & ensures synergy on any trade/marketing initiatives with strong focus also on Red Bull events and special projects.

**Advertising and Creative**

Develops and implements the ideal country-specific advertising plan, in synergy with the internal Senior Media Manager, ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.

Manages the creative agency and supports the Brand Marketing Team in creating branding, creatives and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions and with an Omnichannel approach (eg. GDO, Vending, ATL, BTL, eComm,).

**Consumer Activation**

Ideation and realization of consumer activations including concept idea, creation of digital assets and POS materials, support for the ideation and creation of paid earned managed owned media plan in collaboration with other peers.

Supports the creation and implementation of POS materials to communicate the consumer activation working together with trade marketing.

Collects all learnings to share locally and with International HQ.

**Qualifications**:
FMCG brand marketing skills, knowledge and experience. At least 2 years of experience in a JBM role or similar.

Unconventional thinking, intuition, organization and flexibility skills.

Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.

Implements the business strategy successfully, while managing associated changes and processes.

Analytical ability and commercial acumen to understand financial statements and market trends.

Effective negotiation and interpersonal skills.

Generates consumer insights and translates them into successful brand initiatives.

High standard of integrity with a passion for the brand and commitment to Red Bull values.

Ability to focus and follow through on priorities and deliver quality results.

Fluency in English language.

**Additional Information**:

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