Emea Marketing Manager

1 mese fa

Roma, Italia BAXTER A tempo pieno

**This is where you save and sustain lives**

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Would you like to be part of a company where you choose to work with diverse and dynamic people whose primary focus is to save and sustain lives? Do you prioritize work values that revolve around speed, simplicity, courage, and collaboration? Then we would love to hear from you

**What you'll be doing**
- Establish, implement, manage and coordinate EMEA marketing Strategy and Plans for EMEA Baxter Advanced Surgery.
- Evaluate market potential, gather competitive intelligence, and identify specific segments and healthcare professionals where we should prioritize our efforts.
- Coordinate and develop promotional material, content for Baxter Advanced Surgery's commercial activity and other forms of communication, maintaining consistent brand messaging across focus surgical specialties, channels and geographies.
- Collaborate with external agencies, writers, marketers, and other partners to maintain Baxter presence.
- Cooperate with local marketing teams to brainstorm new and innovative growth strategies and marketing initiatives, giving awareness of Best Practices to scale up to other countries.
- Prepare reports and analytics on the overall performance of various initiatives and consumer behaviors and trends and implement research into market potential and competitive intelligence.
- Create and maintain an accurate EMEA calendar of events to deliver targeted content while monitoring budget (including Roadshows, workshops, wetlabs in META/CEEI).
- Maintain internal tools updated, all in alignment with Corporate and Divisional Strategies.
- Drive KOL collaboration across the EMEA region with particular focus on:

- Coordinate and organize KOL driven local events in WEU, CEEI and META
- Organize and coordinate Cross border KOL driven events
- Ensure a balanced engagement, by driving activities also involving CEEI and META KOLs

**What you'll bring**
- Proven experience in a Marketing role, ideally within the medical device or pharma industry, will be required. Previous experience in sales would be desirable.
- Strong sense of creativity, imagination, and innovation.
- Excellent interpersonal skills, communication, with the ability to collaborate with other departments.
- Good knowledge in digital tools, with a passion for staying on top of trends.
- Experience with market assessments, market trend, and market research.
- Strong planning capabilities and capacity to work on medium/long term in a structured way.
- Analytical mind and understanding of website analytics and Marketing tools.

**What we offer**
- Competitive total compensation package
- Professional development opportunities
- High importance placed on work life balance (Family Responsible Certificate efr)
- Flexible benefits (childcare vouchers, employee discounts, etc.)

**Reasonable Accommodations**

**Recruitment Fraud Notice**

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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