E-commerce Digital Analyst

2 mesi fa

Milano, Italia EssilorLuxottica A tempo pieno

E-commerce Digital Analyst

**Date**:May 23, 2023**Location**:ITALY-MILAN PIAZZALE CADORNA, IT**WHO WE ARE**
- We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. _
- With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world._

**JOB SCOPE AND MAIN RESPONSIBILITIES**:
**Web Analyst** in support of our
- **e-commerce business**
**teams**. He/she will be
- **online-behavioral data and KPIs**.**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- To** guide the Business team **with deeper analyses and insights about **e-commerce websites** performance, and to guide them in selecting actionable opportunities, for both the short and long term. To support the Business team in understanding the business trend, customer’s behavior, impact of online marketing tactics, site changes, events and other key drivers of website performance.
- To support all the **e-commerce functional teams** (content, merchandising, marketing) to report performance or to correct tactic decision to optimize their activities.
- To be the main reference for the **online-behavioral data governance**, to set the proper way to pull and read data, to build report, to define or select KPI, to monitor the analytics integration status.
- To supervise the analytics impact of any website release deployed to production environment, with **debugging and data QA** activities.

**NETWORK OF INTERACTION**:

- **INTERNAL**:Analytics team members and all the other digital teams: Business, Marketing, CRM, Content, CRO, UX, Omnichannel, Product

**TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE**
- Must have:
- At least **1/2 years** of experience in **Web Analytics**.
- Experience with** E-Commerce Business** and in knowledge of main KPIs and traffic drivers.
- Understanding the mechanism of tracking / tagging.
- Preferred Skills:
- Good knowledge of our analytics tool **ContentSquare** (Clicktale), **Adobe Analytics** (Sitecatalyst / Omniture) and modules like** Adobe Report Builder**, or** Adobe Workspace**:

- Basic knowledge of **Browser Console**:

- Basic knowledge of HTML (for debugging purpose).
- Good experience with Microsoft Excel and PowerPoint.
- Educational Background**:Economics, Marketing, Business.

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