Head of Global Digital Strategy

7 mesi fa

Provincia di Parma EmiliaRomagna, Italia Davines Italia spa A tempo pieno

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 subsidiaries, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

**Head of Global Digital Strategy & E-Commerce - Skincare**:
ABOUT [ comfort zone ]

Founded by, and still owned and run by the Bollati family in Parma, Italy, Comfort Zone is the skin care professional brand of the Italian Davines Group, a certified BCorp®.

With a distribution in selected spas and online stores in more than 40 countries, Comfort Zone offers professional treatments and home care products which combine performance and sustainability for immediate, visible results. Our conscious, science-based formulas are crafted in Parma using the highest-quality natural ingredients and recyclable, CO2 offset packaging.

[ comfort zone ] has started its journey online in 2020 and has built a dynamic digital eco-system to accelerate its digital transformation. We are currently looking for culturally curious, inspired, sustainable beauty advocates to join our fast-growing brand and energetic team. We all need at least one purpose in life; ours is to do our best for the world, creating good life for all, through beauty, ethics, and sustainability.

JOB MISSION

Endorsing the sustainable values of our company, the mission of this role will be to take the lead of the digital eco-system and take it to the next level: boost brand awareness, generate brand love across all digital channels, recruit & retain, counting on your Team of experts: Media, CRM, Website & e-Trade Managers.

DUTIES AND KEY RESPONSIBILITIES

BUILD & EXECUTE THE GLOBAL DIGITAL STRATEGY
Develop, convince, and deliver an integrated digital strategy for the skincare division
Build & deliver a long term sustainable Global Digital P&L, exceeding budgeted Online Sales & Margin, while ensuring investment profitability across all geographies
Build and coordinate strategic action plans with a global e-Team
Ensure close collaboration with our key business units, building & ensuring e-business acceleration plans (US, China, ITA, UK, DE & NL)
Create & share e-business guidelines and best practices to ensure consistency across e-channels & geographies
Works closely with offline marketing & trade marketing function for tailored yearly calendars, exclusives, and promotion
Works closely with communication on content creation and social media, and influence on digital needs to succeed
Contribute positively to building the organization’s “commercial” digital IQ
Ensure clear & strategic reporting to the Brand & Company Board
Spread e-commerce knowledge and opportunities through on going upskilling sessions & top management presentations.

DIRECT E-COMMERCE
**Build & ensure execution of P&L**: media performance, CRM capabilities, staff, education of key stakeholders (business units manager, company board, etc)
Improvement of KPI on all steps of the consumer funnel from awareness to loyalty
Set up performing user experience onsite, influencing actively our Corporate IT & Innovation Team.
Quarterly top level reporting and competition analysis
Lead the customer data strategy, promoting online to offline experience

E-RETAIL & PURE PLAYERS
Set up guidelines for e-retail success in relevant markets, influencing key stakeholders (UAE, Russia, Amazon US). Leading to Best in Class Customer Joint Business Plan
**Accompany our Export business Team in the success in China**: TMALL, Red, Douyin, JD, Wechat: bring online expertise and challenge our Chinese distributor to ensure local success.

PERSON SPECIFICATION AND REQUIREMENTS
7-10 years of cross-functional experience in E-Commerce, Digital Media, and Digital Marketing
Experience managing or working for Pure Play Digital Retailers/ E-commerce retailers
Luxury, Professional Health and Beauty Experience preferred
Experience in managing a business with P+L accountability preferred
Experience Managing multi-functional teams & Chinese Market preferred
Fluent in English
Strong relationship management skills to collaborate with peers across the world

EQUAL EMPLOYMENT OPPORTUNITY

In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart.

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