Head of Marketing

4 mesi fa

Lazio, Italia Confidenziale A tempo pieno

brochures, videos, digital toolsImplement digital actions Identify digital marketing opportunities with the business Set up the possible digital platforms or tools with the HQ support and approval Improve user experience and drive traffic to BNP Paribas Real Estate Italy’s web platforms Measure and report on performance of digital marketing activities and campaigns Provide training and support on digital platform or tools to the sales teams Manage external agencies and / or freelancers Communication Develop and grow the BNPPRE Brand in Italy among business and institutional audiences Protect the brand reputation Align with BNL com strategy to benefit maximum synergies Structure and formalize both institutional and business lines communication Prepare the Group's annual institutional communication plan in Italy (campaign planning, media planning, etc.) Ensure a correct and effective internal and external communication supporting all the areas / functions External communication Insure efficiency and performance of the 4 channels Press, Social Media, websites and Events Create and maintain relations with the media (general and specialized magazines, televisions and radios, Internet sites and web portals); Prepare and distribute the institutional information material intended for the general public, the clients and the distribution channels of the Group companies, through the press (newspapers and magazines) or any other means of communication addressed to the general public (printed, radio, television, etc.); Organize press releases, meetings, events and participation in trade fairs in Italy and abroad; Plan and manage any institutional advertising campaigns; Check the updating of the internet sites of BNPPRE Italy and its companies and their presence on the Group's sites. Internal Communication Ensure employees engagement by sharing pertinent content and news Working closely with CEO and HR, animate and monitor internal audiences and employee’s engagement through newsletters, Conferences Events Employees annual seminar Previous experience in the job To be fluent in italian and english, both written and spoken

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