Go-to-market Strategy Analyst
3 settimane fa
Datrix è un gruppo di 4 tech company data-driven che sviluppa soluzioni software B2B, basate su Intelligenza Artificiale, per Marketing, Sales e Finanza.
Le tech company sono:
- 3rdPlace | user & customer AI
- FinScience | investment AI
- ByTek | performance marketing AI
- PaperLit | distribution & monetization AI
Ad oggi il gruppo può contare su le sedi operative di Milano, Roma, Cagliari e Viterbo.
IL RUOLO IN BREVE
Siamo alla ricerca di un Go-To-Market Strategy Analyst che gestirà le seguenti attività:
- Definire con i team Product e Product Marketing la go-to-market strategy per prodotti esistenti e futuri, per segmenti e regioni (location, tempi, risorse) per massimizzare il tasso di conversione
- Definire la pricing strategy per prodotti esistenti e futuri
- Lavorare con il Marketing per definire positioning & messaging adatti ai diversi canali
- Impostare i KPI e condurre analisi per identificare le performance per segmento in coordinamento con il team Sales e fornire raccomandazioni sull'allocazione delle risorse per segmento per ottimizzare la penetrazione del segmento e i costi di acquisizione
- Supportare nella creazione di contenuti su mercato, buyer e prodotto, nei training volti a facilitare il processo di vendita dei sales e nella creazione di case studies
- Curare il lancio di nuovi prodotti e servizi in concerto con le aree Marketing, Sales e Product, partecipando attivamente alla strategia di comunicazione interna ed esterna che permetterà alla target audience di conoscere il nuovo prodotto e/o funzionalità
- Lavorare con il Product Marketing per stabilire un ciclo di feedback continuo e contribuire al miglioramento del prodotto e delle linee di prodotto future
- Sviluppare una forte coordinazione con le funzioni Product, Product Marketing, Sales e Marketing, supportando attivamente il coordinamento delle comunicazioni e diffusione delle informazioni
**Requirements**:
**Skills**:
- Almeno 3 anni di esperienza, preferibilmente in ambienti tecnologici in rapida crescita in ruoli di prodotto e/o sales o business development
- Eccellenti capacità di comunicazione, con la capacità di articolare sia verbalmente che per iscritto una visione convincente
- Capacità di gestire più progetti allo stesso tempo
- Madrelingua italiana e ottima conoscenza dell’inglese
- Laurea in Marketing, Vendite, Digitale o campi correlati
- La comprensione dell'industria del software/ intelligenza artificiale sarà considerato un plus
**Benefits**:
RETRIBUZIONE E SEDE DI LAVORO
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