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Head of Marketing Italy/alps

3 mesi fa

Milano, Italia Brown-Forman A tempo pieno

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman
- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture
- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers
- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Who We Are

Brown-Forman is excited to announce the launch of our own distribution in Italy, beginning in 2025. You can join an organization recently certified as a Great Place to Work in Italy for 2023/2024. In Italy, Brown-Forman is the #1 company in the premium+ spirits industry, with Jack Daniel’s being the #1 whiskey in the market, and Gin Mare the #2 in the super premium+ gin category, the fastest growing category over the past five years (IWSR 2022). For more than 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Woodford Reserve, Tequila Herradura, Gin Mare, and Diplomático Rum.

Quote from Hiring Manager

We are hiring the strategic marketing leader responsible for building the long-term strategy, plan and vision of the portfolio of premium and super-premium brands. It is an exciting opportunity to work with the iconic Jack Daniel’s Family of Brands as well as driving the development of Super-premium Gin Mare and Diplomatico rum. Managing the complex portfolio and executing the significant marketing budget.

Meaningful Work From Day One

The Head of Marketing is a strategic senior role within the organization, reporting to the Country Manager Italy/Alps and the Marketing Director SENCE. This role will be part of the Italy/Alps Leadership team.

The role will ensure the team builds relevant portfolio & brand strategies, develops and implements effective programs at local level that align with Global Brand strategies and deliver profitable growth to targeted brands and channels.

Internally the job title will be Senior Marketing Manager Italy/Alps.

What You Can Expect- Leads Marketing organization which consists of Brand and Trade marketing, Insights and Integrated Marketing Communications. Champions people development and is focused on building marketing capability and ensuring a strong talent bench and succession plan.- As a part of the Leadership team contributes to the cluster people and structural organizational development.- Drives portfolio development in the cluster, actively looking for growth opportunities, building innovation pipeline in cooperation with global and local teams.- As such, the role plays a key part in the long term strategic plan development, annual business planning process from brand planning to channel planning, inputting to growth and program plans and then ensuring a coherent approach and deployment in the market.- Assumes overall responsibility for developing the annual Marketing plan for the organization; for strategic market planning; market research programs; field force activities- Oversees area marketing budget to ensure effective budget management and that all resources are effectively used to drive optimal results achieving profitable growth.- Works closely with Sales & Finance, acting as a bridge between the functions to action brand strategies in a way that enables efficient sales execution and drives profitable growth of prioritized brands in targeted markets, channels and key accounts.

What You Bring to the Table
- Demonstrable Marketing and people management experience
- Fluent in Italian and English, both speaking and writing, is a must.
- Relevant experience in FMCG; experience in the Spirits/Beverage industry is a strong plus as well as premium segment

What Makes You Unique
- International market experience is preferred
- Able to “mine data and provide strategic recommendations based on data insights”
- Strong proven project management skills
- Excellent presentation and influencing skills
- Strong team-player, adaptable to fast growing, changing environment
- Pragmatic/hands on approach/proactive
- Strong inte