Marketing Manager

7 mesi fa

Milano, Italia T. Rowe Price A tempo pieno

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

ABOUT THIS POSITION

We are looking for a talented and experienced channel marketer to join our Italian marketing team, which forms part of our EMEA marketing team and works in close partnership with our Italian distribution team.

Our EMEA marketing team consists of channel teams that are closely aligned to our regional distribution teams as well as teams with specific expertise in PR, Insight & Product Marketing, Market Research, Events, Studio Design, Digital Marketing and Advertising.

Given the importance of ESG to both ourselves and our client base, we are looking for an understanding of ESG and how that is likely to evolve from a market, product and client perspective.

Reporting to Head of Italy and Iberia Marketing, the focus areas for this role are:
ROLE SUMMARY

Contributes substantively to cross-functional teams that develop and execute multi-channel marketing plans that

Position our brand and capabilities with Italy intermediary channels. Analyses multiple data streams and optimizes tactics. Implements plans and processes according to Segment Marketing strategy.

RESPONSIBILITIES
- Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients.
- Designs and develops tailor made marketing materials in line with business
- Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
- Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.

TYPICAL QUALIFICATIONS

Bachelor's degree or the equivalent combination of education and relevant experience and 5+ years of total relevant work experience.

PREFERRED QUALIFICATIONS AND SKILLS
- Investment management designation, e.g., IMC and/or equivalent investment knowledge
- Ability to innovate and deliver bold new initiatives, as well as execute on assigned ones
- Creativity and ability to transform product facts into compelling stories
- Organised mindset, project management skilled;
- Potential to develop and implement data-led marketing strategy
- Good working knowledge of the Italian intermediary markets
- Broad marketing knowledge, including analysis
- Internal and external stakeholder management ability
- Budget management experience
- Strong verbal and written communication skills
- Italian native speaker and fluency in English. Another European language appreciated

Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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