Cro & Analytics Expert

1 settimana fa

Lazio, Italia Confidenziale A tempo pieno

Responsibilities We are looking for a talented CRO & Analytics Expert for our Tangitydesign studio, keen to join a global design studio to humanise complexity and positively impact people's lives.
You will help our clients explore new business opportunities in the following areas:
Digital Analytics
Digital Marketing; Advertising campaigns,
Conversion Rate Optimisation.
You will instill a digital analytics culture by measuring and optimising the quality of the User Experience through quantitative tools in continuous collaboration with all external and internal stakeholders.
You will manage the collection, analysis, and performance monitoring of digital properties (apps and websites) to identify the most relevant insights and contribute to improving conversion and User Experience.
You will be involved in the following activities:
Definition of valuable strategies for proper website/apps/campaign measurement through an ad hoc tracking strategy.
Measuring, analysing and monitoring website performance trends.
Collection, design and formalisation of tracking requirements.
Structureand present analysis to management and stakeholders through actionable reporting and tracking.
Creation of customised user reporting through Adobe Workspaces & Report.
Manage a CRO roadmap to orchestrate A/B and multivariate tests to improve on-site conversion rates.
Collaborate closely with marketing and IT teams.

**Required Skills**:
2 years of experience on complex Analytics projects on different platforms.
Previous experience in setting up and managing digital analytics tools, such as Adobe Analytics.
Knowledge and use of tag management platforms, such as Adobe Launch, Adobe Dynamic Tag Management, and Adobe Campaign.
Currently valid certifications on Adobe Analytics Business Practitioner or Advanced Google Analytics.
Experience with user behaviour monitoring tools:
heatmap, session recording, survey, etc. (e.g. Hotjar, Contentsquare or similar) and understanding web design basics (UX and UI).
Proven experience in team collaboration.
Ability to relate both with Operational and C-level.**Location**:
Milano, Roma

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