Omnichannel Customer Engagement Internship

4 giorni fa

Sesto Fiorentino, Italia Lilly A tempo pieno

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Objective**

Lilly is committed to delivering unparalleled customer experiences across our customer engagements. As the environment continues to rapidly evolve, Lilly is focusing efforts on creating positive customer experiences by enhancing the ways customers interact with Lilly and our products through the Omnichannel Engagement (OCE) approach. The OCE approach involve a mix of strategic planning and data-driven decision-making with the aim to deliver a consistent and interconnected experience in continuity across all communication channels, both in person and digital.

The Omnichannel Customer Engagement team coordinates and the delivers the omnichannel brand strategy across channels and functions (marketing, medical, Pricing Reimbursement & Access), ensuring that campaigns, promotions and content are timely, accurate and delivering on KPIs. The constant measurement, monitor and analysis of the campaign performance allows the OCEx team to suggest and implement corrective actions based on this analysis interpretation allowing a continual optimization of each channel accordingly to make efficient use of the budget.

The new Immunology Business Unit represents an exciting challenge that requires the creation and implementation of a robust Omnichannel plan to increase the impact of our Brands in this therapeutic area (TA).

**Activities**
- Familiarize with current OCE governance across therapeutic areas (TA) and the analytical tools available at Lilly
- Participate to the Local Brand team and Internation OCE meetings
- Work in partnership with Brand Manager, Medical and Local Brand team on campaign development and delivery
- Work closely with the OCE TA manager in designing and executing OCE campaign.
- Prepare the campaign/tactic performance reports and provide insights ana recommendations for improvements.

**Requirements**:

- Good familiarity with modern business analytics and a keen interest in using it to identify opportunities and drive action
- Ability to quickly learn and navigate several internal processes and content management systems.
- Ability to influence
- Strong communication, time management and problem-solving skills.
- Advanced knowledge of Microsoft Office suite (Mainly Outlook, Excel and PowerPoint).
- Basic knowledge of Google Analytics and SEO and SEM
- English - full professional proficiency.

**Project results and major learning opportunity**

This project will establish competencies in creating, implementing and delivering of a set of solutions based on Omnichannel strategy, as well as the use of analytics to analyze the performance of the campaign and provide insights and improvements. This experience will reinforce the ability to work in cross functional to run more effective the customer operational activities.

**Internal relationship**

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

WeAreLilly

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