Trade Marketer

7 mesi fa

Milano, Italia Cooper Consumer Health A tempo pieno

Requisition ID
- 15
- Job Family 1- Marketing & Trade Marketing
- Country 1- Italy
- Location 1- Hybrid
- About us
- **Cooper Consumer Health** is a leading European consumer healthcare player that develops, produces, and distributes a diverse range of OTC (over-the-counter) products with strong brands such as Valdispert, Oenobiol, Excilor, Vitascorbol, Lashilé and many more.

With a presence in seven countries, we supply more than 80,000 independent pharmacists, e-commerce players, wholesalers, drugstores, and hospitals, generating around €600m in revenue.

Headquartered in Paris and with almost 1,000 employees, we take an entrepreneurial approach with strong local accountability. Our ‘global-local’ culture and bias towards action allow us to operate with agility and speed.

At **Cooper Consumer Health**, we are driven by our mission to help people improve their own health and wellbeing using effective selfcare solutions. We rely on our talented employees to achieve this, empowering them to take ownership of their work, think outside the box and challenge the status quo to drive innovation. We value a culture of respect, transparency, and inclusivity, where everyone is treated with dignity and fairness.
- Job description 1
- As Trade Marketer, you will report to the Head of Commercial Excellence. For the brands under your responsibility, you will activate all the levers of trade marketing. You will lead commercial strategy in pharma and Mass Market (supermarkets) channels and guarantee the integration of plans between marketing strategies on brands and sales execution, with the objective of sell out MS increase. You will collaborate with Marketing, Sales and many other colleagues.

**RESPONSIBILITIES**
- Analyze and monitor the categories of interest within the pharmacy channels (pharmacies, drugstores, cooperatives, wholesalers)
- Analyze sell-in policies & sell-out performances
- Ensure the full implementation of the trade marketing strategies in the point of sale in coherence with company objectives
- Make strategic analysis of the assortment, promotional activities and pricing within the various sales channels
- Understand the competition market through data analysis
- Manage external partners/agencies (merchandising, creative, print, in store activities) and budgets
- Build a relationship with the clients
- Define & implement category management policies
- Support the management of strategic plans and dedicated top customers plan
- Define, in collaboration with commercial team and in coherence with trade spending targets, canvass commercial conditions for the categories
- Define & implement ideal POS materials in coherence with marketing strategies, compliance policies & procedures and tool to support the brand strategy and test innovative solutions
- Present forecasting of the volumes & values sales inside S&OP integrated business process
- Be responsible in the process to pay activities connected to PO generation

**PROFILE**
- 2-3 years’ experience in Trade Marketing or very similar activities (marketing, analysis, sales)
- Strong knowledge and relationship with agencies
- Degree in Economics or similar
- Fluent English and Italian
- Excellent skills with digital tools (Excel and PPT)
- Analytical capabilities

**WHAT WE OFFER**
- Permanent contract, full time
- Hybrid work (3 days in Milan’s office + Monday/Friday at home)
- Lunch ticket 8€ per office day
- Health Insurance

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