Digital Copywriting Internship

1 giorno fa

Toscana, Italia Confidenziale A tempo pieno

Presentazione dell'azienda

The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Importante Azienda. Florence, 1993. The name “Pepe” was immediately identified with an irreverent sensuality, Importante Azienda of contrasts and opposites. From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes. A new idea of a woman, our woman, is brought to life:
sensual, irreverent, courageous and self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She brandishes a strong, independent spirit and is an idealist. In a short time, Importante Azienda proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the year.

Descrizione del posto (Mansioni)

Digital Copywriting Internship

The main goal of the role:
Importante Azienda is looking for an intern to work with the e-commerce team to support all the activities of designing, defining and optimizing texts and graphic content and supporting promotional campaigns for the e-commerce channel.

**Responsibilities**:
Support for the creation, definition and development of digital content (texts and, if necessary, images) to support all e-commerce and digital sales activities.
Participation in the development ofcontent and graphic projects starting from the understanding of the User Experience and Target Audience, for the layout of web pages, landing pages, and newsletters as well as creating materials and content in line with the commercial communication strategy.
Production of SEO texts and sending of newsletters.
Production of content and related publications on Facebook, Linkedin and Instagram;
Support for the editing of texts optimized for search engines in the field of advertising campaigns, websites, landing pages, blogs, ads, newsletters, posts on social networks and scripts for videos.
Editing of contents intended for the digital world for awareness campaigns, social banners..etc
Participate in the design and brainstorming activities of the Digital Visual Merchandising team

Profilo

Excellent knowledge of English (written and spoken)
Diploma or Degree or Master in Copywriting, Digital Communication or similar
Knowledge of graphic design and related tools (Adobe Creative Suite, in particular Photoshop, Illustrator and InDesign. Good knowledge of using Premiere is considered a plus)
A positive and collaborative approach
Good communication skills, organizational skills and ability to work in a team.
A propensity for creativity, precision, problem-solving skills
Ability to work under pressure, in compliance with short and non-extendable deadlines.

It is preferable to have...
interest in new technologies
knowledge of web and digital marketing
a keen curiosity for new creative and communication trends

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