Junior Communication Specialist

**About BATA**:
The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 30,000 employees, 24 production facilities, over 5,000 stores in more than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed by unparalleled service, for 120 years.

Since its founding in 1894 by Thomas Bata, the company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, buildings, or technology, but, more importantly, people, knowledge, and core values. This visionary approach has enabled the company to meet each new challenge with creativity and foresight, while earning the trust and confidence of customers, employees, and the communities in which it does business.

Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional facilities, allows the company to quickly adapt to changes in the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to proudly function as a local company in every country it serves.

**BATA AW LAB**:
With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

**Posizione**:
The Junior Communication Specialist will work in implementing the communication strategy and the brand marketing process in the country. This would include building strong relationship with the target audience, improving the awareness and reputation of AW Lab.

The Junior Communication Specialist is managing effective brand & communication executions in order to contribute to the development of the brand awareness, penetration, preference and ultimately the overall brand equity.

Main responsability:

- Support the implementation of the marketing plan in terms of deployment of the creative contents and the process.
- Support the development of market research to understand market needs.
- Bring brand positioning to life by defining innovative, impactful and measurable ways of being relevant for current consumers and the new generations.
- Ensure promotional and communication materials meet both internal and external requirements.
- Ensure articulation of Brand’s desired image and position, and assure consistent communication of image and position throughout the market.
- Support the current proprietary storytelling content/formats and activities in terms of brand values consistency and consumer relevance.
- Bring creative innovation and competitive brand insights through. Monitor trends in the fashion and footwear sector.
- Support the development of partnerships and sponsorship with suitable brand partners to drive business goals.
- Work closely with the Social Media Specialist for online/ digital marketing campaign concepts / ideas
- Support the relation with the third parties brands to support the retail activation plan

**Requisiti**:

- Bachelor’s Degree in the Communication, Marketing or Business field
- Knowledge of offline communication and understanding of major marketing channels and trends
- Strong planning and project management skills
- Good presentation, and communication skills
- Committed team player with a passion for growth and bias for action and making things happen
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Oral and written communication skills to reach a variety of audiences
- Ability to think creatively and innovatively
- Fluent english

**Altre informazioni**:
**WORK LOCATION**
- Limena (PD)
- Possibility of working in Smart Working for part of the week after an initial on-site training period