Data & Performance Marketing Lead

4 mesi fa

Assago, Italia Nestle A tempo pieno

**What we are looking for**

We are looking for a digital geek, with experience in digital media across the whole funnel (awareness, consideration, conversion). We are looking for a person who has worked in digital, both with an analytics and creative mindset. You are great in strategical thinking but you don’t mind to put your hands on execution and analysis.

If you want to join the #1 Food & Beverage company in the world, you will have the chance to contribute digital & data success of Nestlé in Italy.

**The context**
- You will work across categories, having the chance to simultaneously learn and understand many different businesses and brands (coffee, petfood, beverages, confectionery, etc)
- You will be part of the Corporate Communication team, a cross-business function that manages media, corporate communication, consumer engagement, market intelligence, innovation beyond the core and other across-categories responsibilities
- You will partially work at our Nestlé offices in Italy, Assago HQ, and partially remotely, as per our policy
- Permanent Contract

**In your role you will**:

- Ensure the effectiveness of our media plans, implementing global joint business plans we have with main digital platforms (Meta, Google, TikTok, Netflix, etc) at market level in our media strategies
- Being the market POC for global streams related to digital media, such as data, audience and activation, search and Retail Digital Media
- Ensure the effectiveness of our data collection and related media activations, to increase performances against business or brand objectives
- Contribute and collaborate to media and ebusiness teams to ensure 1st party data activation into digital media campaigns
- Monitor and report the digital creative hygiene to ensure the best effectiveness of our campaigns
- Collaborate to the strategy and execution of our across-categories CRM, buonalavita.it
- Sustain and contribute to our test&learn agenda for the cookieless scenario
- Execute and lead the reporting streams, to track digital & media investments

**Position Requirements**
- Solid Experience (3 to 5 years) in Digital Media and Performance marketing
- You have worked in agency (digital media is a must-have, offline media a nice-to-have) or in an advertiser
- You are confident in running analysis and derive a strategy to increase business performances
- You fully understand the digital funnel
- A degree in marketing, media or communication
- Fluent in both Italian and English is mandatory for this position. Please consider that you may work up to 50% of your time with international/global teams

**What Will Make You Successful**
- Passion for digital, new media, performances, staying updated with trends
- Confidence with both efficiency and effectiveness in media campaigns
- Excellent collaboration skills: You will have a pivotal role between media, ebusiness, marketing and agency team
- Ability to prioritize and manage stress: many businesses, many goals, many SPOCs. You will be required to set priorities and make choices

**Who we are, What we Believe in**

We are Nestlé. We are the
**_Good food, Good life_** company.
- Good food, Good life_ is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them
**_Good People_**.

At Nestlé, we believe that
**recognition, inclusion and valorization of diversity** can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe
**diversity is a winning factor** and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the
**Emotional Communities**, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
**LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism** are just some of the communities that you can be part of.

**Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.

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