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Lead Product Marketing Manager
4 mesi fa
Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. Acronis is growing rapidly and leading the market with innovative solutions to drive growth. Our technology is constantly evolving and new features are being added with each release.
**WHAT YOU'LL DO**
As part of our Product and Solutions Marketing organization, you will be reporting to our Director of Product Marketing. In this highly visible, global role you'll look after our marketing messaging, positioning, product marketing plan and GTM execution for our core platform and product known as Acronis Cyber Protect and Acronis Cyber Protect Cloud. You will:
- Be the product marketing lead - Acronis Cyber Protect and Acronis Cyber Protect Cloud.
You'll be the marketing organization's go-to expert on the roadmap, features, functions, use cases and target users while owning creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.
- Be the primary GTM partner for Product Management counterparts.
From them you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features. With them you'll bring releases to market. And then you'll lead with building a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets.
- Be a key partner to our Segment (Solution) Marketing leads.
You will work closely with the Segment leads as the work on positioning and messaging the portfolio to the market, with the core platform at the center of the action. In turn, they will support you with the insights and messaging to use to tune your product messaging.
- Develop, own and execute a marketing plan for your product.
Working with marcom and cross-functionally, you'll build a comprehensive plan that links all launches, campaigns, events, and sales plays with content, coverage and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results.
- Own the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset.
You will ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices. You will write, author, video, powerpoint - communicate your product's story in every format and review other work that carries your messaging.
- Bring market and competitive intelligence, targeting and segmentation information into your plan, and share it with your Product colleagues.
Partnering with our AR lead and our Solution Marketing team, you'll bring insights into the trends in the market, into your messaging and content, and will provide these inputs back into the Product team and across Marketing to inform decisions and strategy.
- Build productive relationships with the sales teams.
You'll support their efforts, but you'll also solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors.
- Be a public-facing representative for your product.
You will complete technical training and be able to conduct live demos, present your product when called upon, and be ready to engage both partners and customers directly to solicit their feedback and experiences to enrich your knowledge - and their perceptions of Acronis. You will also provide tradeshow support serving on 'the booth' and ensuring that sales presentations of your product are on message and on point.
- You'll use our processes and tools like Jira and Sharepoint to track your work and collaborate in our team.
**WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)**
- 7+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company.
- Have owned responsibility for a platform-play product delivered in a SaaS, consumption-based, multi-tenant model.
- Broad IT management technical domain in vulnerability management, cybersecurity, backup, disaster recovery, and endpoint management required.
- Team lead experience with skills in planning, resourcing, budgeting, handling dependencies, long-term roadmaps, Agile environments, project management, virtual teaming, and global markets.
- Knowledge of both Provider and business customer SMB through Enterprise IT environments is required, with specific experience working with MSPs and provider automation tools like PSA and RMMs highly important.
- Ability to dive deep in technology and to convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos and content development
- Successful track record of cross-functional, cross-company collaboration with comfort with high levels of ambiguity in highly virtualized, matrixed, global teams.
- Strong pro
