Digital Planner

3 settimane fa


Milano, Italia Ellow A tempo pieno

Milano

Il Digital Planner deve aver dimestichezza con le piattaforme DMP & DSP, si occuperà

di monitoraggio, benchmarking, database building, digital branding ed infine vendita

diretta e customer care.
- Il digital planner:

- lavorerà a stretto contatto con gli stakeholder interni ed esterni al fine di sviluppare ed eseguire strategie e campagne di ricerca (SEO, SEA, ASO) con lo scopo di superare gli obiettivi di lead generation e ROI;
- condurrà analisi periodiche e formulerà raccomandazioni per ottimizzare vari elementi del sito web, in modo diretto e indiretto, influenzando le performance SEO e SEA (sia web che mobile);
- utilizzerà vari strumenti e tecniche per gestire le operazioni correnti e allo stesso tempo comprendere il più ampio panorama di ricerca (Google Analytics, Google Adwords, Google Trends, AppAnnie e altri);
- gestirà tutti gli aspetti delle campagne di ricerca paid (tramite Adwords e Bing Ads), tra cui keyword research e list development, bid management, ad copy-writing, performance analysis e ottimizzazione;
- ottimizzerà gli annunci e le landing page per aumentare i clic e le conversioni;
- condurrà A/B test di annunci e landing page per garantire un processo decisionale basato sui dati;
- formulerà raccomandazioni sull’ASO per le app native;
- monitorerà e ottimizzerà costantemente le performance tramite l’analisi delle campagne per migliorare i KPI lungo il consumer journey, per esempio cost per click (CPC), click-through rate (CTR), cost per lead (CPL), etc.


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