Assistant Brand Manager

3 giorni fa

Milano Marittima, Italia Mattel A tempo pieno

**CREATIVITY IS OUR SUPERPOWER.**

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**Purpose of Position**:
The Assistant Brand Manager will be responsible, together with his/her Brand Manager, for Brand results in terms of Revenues, Profits, Market Shares, and special brand project results in terms of image indicators and In-Store Implementations within the Italian Market.
**What Your Impact Will Be**:
You will support the Brand Manager into:

- Proactively participating to the definition of the integrated marketing plans in order to support products/lines launch;
- Forecasting/fine tuning sales volumes for product portfolio and constantly monitoring results;
- Definition and implementation of the marketing plan for his Brands, according to corporate strategies and within the Marketing Manager guidelines, managing all the marketing tools;
- Participating into the management of the Advertisement and Promotion Budget
- Definition and implementation of all the ATL and BTL (i.e. TV, online, media, PR, etc.)
- Sell-in and sell-out monitoring to define actions based on most relevant insights;
- Line selection and pricing strategy of products’ portfolio;
- Autonomously managing relations with several external stakeholders (i.e. partner, licensors, media agencies, pr agencies, events, etc.)
- Supporting sales force on a regular basis;
- Participate in implementing Customer Marketing initiatives & in-store activities for his/her Brands.
**What We’re Looking For**:
**Skills**
- Strong analytical skills & good Digital expertise;
- Result orientated, winning mentality, competitive, strong will to succeed;
- Build strong and effective relationships with a large number of stakeholders;
- Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly;
- Can work effectively in a fast paced and pressurised environment;
- Proactivity & result-orientation;
- Can build and maintain strong and collaborative relationships;
- Great tactical skills, ability to react quickly to changing situations;
- Ability to work on a wide variety of projects within deadlines;
- Positive attitude, will-do-can-do;
- Fluent in written and spoken Italian and English
**Education**
- University degree [MSc] in Business Administration, Management, Marketing Management or managerial engineering
**Experience**
- 2 years of experience in marketing and/or digital field
- Experience in similar position in an international FMCG firm is considered a plus
**What It’s Like to Work Here**:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- **
We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- **
We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- **
We execute**: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Who We Are**:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mat

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