Head of User Acquisition

3 mesi fa


Provincia di Latina Lazio, Italia Ruby Labs A tempo pieno

**About us**:
**About the role**:
In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.

**Key Responsibilities**:

- ** ROI Maximization**:

- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels
- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
- ** Data Analysis and Insights**:

- Conduct in-depth analysis of campaign performance metrics
- Collaborate closely with the data team to leverage Tableau reports and other data tools
- Use data-driven insights to inform strategy and tactical decisions
- ** Campaign Structure and Optimization**:

- Design and implement optimal campaign structures across various platforms
- Continuously test and refine ad creatives, targeting, and bidding strategies
- Conduct A/B testing to improve campaign performance and identify scaling opportunities
- ** Multi-Channel Management**:

- Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms
- Allocate budget effectively across channels based on performance and potential
- Stay updated on platform changes and new features, adjusting strategies accordingly
- ** Strategy Development**:

- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets
- Develop comprehensive user acquisition strategies aligned with company objectives
- Continuously adapt strategies based on performance data and market trends
- ** Creative Collaboration**:

- Work closely with creative producers to develop high-performing ad creatives
- Provide data-driven feedback to improve creative performance across channels
- Ensure alignment between acquisition strategies and creative output
- ** Market Research**:

- Stay abreast of industry trends, emerging platforms, and best practices in user acquisition
- Identify and evaluate new traffic sources and acquisition methods
- ** Cross-functional Collaboration**:

- Partner with the data team to leverage insights and improve decision-making
- Collaborate with creative producers to ensure ad creatives align with performance goals
- Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts

**Qualifications**:

- ** Experience**:

- Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
- Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization
- ** Platform Expertise**:

- Deep understanding of social media platforms, especially Facebook Ads
- Strong experience with TikTok Ads, Pinterest Ads, or similar platforms
- Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus
- ** Analytical Skills**:

- Strong analytical skills with proficiency in UA analytical tools and techniques
- Advanced skills in performance measurement and optimization
- Ability to analyze complex datasets, generate insights, and make data-backed decisions
- ** Strategic Thinking**:

- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations
- Strategic thinker with a performance and ROI-driven approach
- Capable of developing and implementing effective lead generation strategies
- ** Project Management**:

- Ability to take initiative, work independently, and drive projects forward
- Strong organizational skills to manage multiple performance-focused campaigns simultaneously
- Proven track record of achieving goals and meeting timelines in a fast-paced environment
- ** Communication and Collaboration**:

- Excellent interpersonal and communication skills
- Creative content writing ability
- Capable of working effectively in a collaborative environment while maintaining focus on performance goals
- ** Personal Attributes**:

- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts
- Strong problem-solving and decision-making capabilities
- Adaptable and quick to learn in a dynamic digital landscape

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**:



  • Lazio, Italia Ruby Labs A tempo pieno

    About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. About the role We are...


  • Lazio, Italia Ruby Labs A tempo pieno

    About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.About the role We are...


  • Provincia di Latina, Lazio, Italia Ruby Labs A tempo pieno

    **About us**: **About the role**: We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus...


  • Provincia di Latina, Lazio, Italia Ruby Labs A tempo pieno

    **About us**: At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for...


  • Provincia di Latina, Lazio, Italia Ruby Labs A tempo pieno

    **About us**: **About the role**: We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus...


  • Provincia di Bergamo, Lombardia, Italia Rounds A tempo pieno

    **User Acquisition Manager (Networks)** **Freelance, Full-time, Remote** **SNEAK PEEK** - **Location**: remote **Interview process**: HR interview technical discussion take-home challenge final interview offer **WHO ARE WE?** **THE ROLE** We are looking for an experienced User Acquisition Manager to join the company’s growth efforts in expanding one...


  • Provincia di Bergamo, Lombardia, Italia Rounds A tempo pieno

    **User Acquisition Manager (Social)** **Full-time, Remote** **SNEAK PEEK** - **Location**: 100% remote, GMT+0/+4 **Interview process**: HR interview technical discussion take-home challenge final interview and test solution presentation offer **WHO ARE WE?** **THE ROLE** We are looking for an experienced User Acquisition Manager to join the company’s...

  • Head of Marketing

    5 mesi fa


    Provincia di Latina, Lazio, Italia Joyteractive A tempo pieno

    We are **Joyteractive** - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today our team boasts **50+** rockstar professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles! **Our leader is** Cryptogram: Word Brain Puzzle** - currently holding the #3 spot...


  • Provincia di Latina, Lazio, Italia Hint A tempo pieno

    **About us**: Hint is a popular astrology app with over 35 million downloads, providing hyper-personalized astrology services through its digital subscription product. The insights offered by Hint are uniquely crafted for each individual by combining the knowledge of our professional human astrologers with our AI engine. **About the job**: We are seeking a...


  • Provincia di Siena, Toscana, Italia Ruby Labs A tempo pieno

    **About us**: At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for...


  • Lazio, Italia Ruby Labs A tempo pieno

    About us At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for...


  • Lazio, Italia Ruby Labs A tempo pieno

    About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.About the role We are...


  • Lazio, Italia Ruby Labs A tempo pieno

    About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. About the role We...


  • Lazio, Italia Ruby Labs A tempo pieno

    About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.About the role We are...

  • Head of Product

    5 mesi fa


    Provincia di Latina, Lazio, Italia Able A tempo pieno

    **Overview** Able is a purpose-driven company focused on making the overall population fitter, healthier, and happier by providing a 360-degree personalized approach to weight care for tens of thousands of people worldwide. We are customer-obsessed, authentic, and super pumped to create innovative tech solutions that are accessible and will impact and...


  • Provincia di Latina, Lazio, Italia Hostinger A tempo pieno

    Become part of the world’s fastest-growing web hosting company! Join Hostinger, where we build world-class solutions for anyone to easily succeed online. Our team of 900 high-spirited professionals is behind the success of 3 million clients across 150 countries, helping them bring their online stores, blogs, and portfolios to life. We’re looking for a...


  • Provincia di Latina, Lazio, Italia Able A tempo pieno

    **Overview** Able is a purpose-driven company focused on making the overall population fitter, healthier, and happier by providing a 360-degree personalized approach to weight care for tens of thousands of people worldwide. We are customer-obsessed, authentic, and super pumped to create innovative tech solutions that are accessible and will impact and...

  • Head of Operations

    5 mesi fa


    Lazio, Italia Confidenziale A tempo pieno

    Rif.: OPE-W-MBA Head of Operations Il nostro cliente, una prestigiosa Confidenziale armiera italiana riconosciuta a livello internazionale, sta cercando un|una: Head of Operations L\'Head of Operations sovrintende le attività dei dipartimenti di Produzione e Ricerca e sviluppo supportando il CEO nello sviluppo del business. Principali...


  • Provincia di Latina, Lazio, Italia Five Jars A tempo pieno

    As the **Head of Sales and Marketing**, you will drive revenue and growth by leading both sales and marketing efforts for our digital agency. You will be hands-on in optimizing sales processes, building strategies on how to generate leads, building partnerships, and managing a high-performing team. With a proven track record in business development within...

  • Head Of Sales

    4 mesi fa


    Lazio, Italia Culture Digitali Srl A tempo pieno

    Descrizione Pubblicato il 17/05/2024 Head of Sales Agenzia Creativa Azienda: Per Agenzia Creativa Indipendente siamo alla ricerca di un Head of Sales Job Description Responsabilità: Impostare e definire l'approccio alle attività di new business dell'Agenzia Trovare e gestire partecipazioni a gare creative Partecipare alla generazione di proposte economiche...