Product Manager- Element Analyzer

VELP Scientifica, is a European-based SME developing and manufacturing analytical instruments and solutions that made an impact on the global market with products famous for style, innovation and high-quality materials. With a suite of product lines primarily for food-, feed
- and environmental testing we operate in attractive end-user markets. The company has shown solid growth on a global scale and has continuously grown market share. The products are sold globally with network of more than 100 distribution partners.

**Product Manager
- Element Analyzer (EA)**:
VELP Scientifica, is a European-based SME developing and manufacturing analytical instruments and solutions that made an impact on the global market with products famous for style, innovation and high-quality materials. With a suite of product lines primarily for food-, feed
- and environmental testing we operate in attractive end-user markets. The company has shown solid growth on a global scale and has continuously grown market share. The products are sold globally with network of more than 100 distribution partners.

In 2010 Velp launched with the NDA 701 their first elemental analyzer based on the Dumas technology. Since this inception the portfolio of Element Analyzers has been expanded continuously and today Velp is offering a comprehensive portfolio of products based on the combustion technology. In our long-term strategy, the element analyzer product line is an important pillar, and we intend to continuously enhance and enrich our offering. In this context we open a new position of a product manager located at the headquarter driving this development. This is a great opportunity for an individual who has been a successful in a related position but has the ambition to take overall responsibility of driving innovation and growth and establishing the EA Product Manager as the key business owner of the product line at Velp srl.

WHAT WE ARE LOOKING FOR
Application and Technology savvy. The Product Manager has to understand and interact with customers and understand their workflows.
Business Acumen. Investment in new product go along with return-on-investment considerations.
Flair for Marketing. Partner with the marketing team to develop the value proposition.
Analytical Capabilities. Extract data from market reports, add VoC, compile all market intelligence and draw the right conclusions.
You have an analytical approach. Your business proposals are backed-up by solid VoC and thorough financial considerations
Presentation. Able to sell “his product” to sales, talking to key accounts, presenting at webinars.
Communication. Convince the organization based on solid work and rational, generate followership.

**SCOPE AND RESPONSIBILITIES**:
The Product Manager plays a key role in the innovation process:
**LEAD the definition phase**: Collect market intelligence, collect VoC and develop together with R&D a solid business plan for new product ideas
In development phase counterpart for R&D, organize beta-test, ensure that cost targets are met, and specification are not compromised.

**LEAD in the launch phase**: Develop the launch plan together with marketing develop training material and deliver the training to sales. Together with Operations ensure product availability.
In the retirement phase eliminate products when new successors are launched.

**Other responsabilities are**:
Monitor global sales by territory and identify areas of under penetration or areas of improvement. Propose solutions to sales and support in execution.
Support sales in training events
Maintain a personal network to researcher using EAs which can inspire new product ideas
Maintain a personal network to key accounts in close collaboration with sales
Support Marketing in content generation, in competitive information and in delivery of webinars.
Contribute to the annual strategy development process and indicate long-term opportunities for the Element Analyzer product range

**REQUIRED EXPERIENCE AND EDUCATION**:
Important attributes and qualifications desired for this role include:
**Technical/Scientific**: Minimum bachelor in chemistry, biology, environmental sciences, physics, material sciences

**Business**: MBA or practical experience in previous jobs with commercial responsibilities
Worked 3-5 years in a similar industry. IF not analytical instruments in the larger space of measurement technologies.
Experience as Product Manager (or Product Specialist) is of course a big plus. Adjacent roles who interacted with Product Management are considered as well (R&D, Sales, Marketing)

CAREER GROWTH