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International Marketing Manager
3 mesi fa
Working for the Bauli Group means being part of a 100-year history, a story of entrepreneurial success born in Italy but with a global horizon, which has been able to bring the taste and pleasure of our products to over 70 countries around the world.
The focus of our working method is artisanal production, centered on quality and orientation towards innovation and technology. In our production plants, 6 in Italy and one in India, we create baked goods for celebrations and daily consumption with passion and attention.
We follow an ancient recipe, innovating ingredients and fillings at the same time to respond to consumer trends and the tastes and flavors of the many countries where we are present.
Most of the products we make are united by an ingredient that is as unique as it is special: sourdough, an apparently small element, which is capable of growing dramatically if continuously fed.
The commitment to taking care of this ingredient, which we nourish every day, is comparable to the attention we dedicate to our employees through engagement, training and continuous development activities.
Joining the Bauli Group today means joining not only an important expansion project for one of the most loved brands in our country, but above all working for a family imprinting reality with a strong entrepreneurial drive guided by solid values:
**_ the Uniqueness_**_ of knowing how to use an ancient art, _**_the Loyalty of working_**_ with integrity and trust, supporting each other in an atmosphere of collaboration, _**_the Commitment_**_ of always being left between words and actions._
**Posizione**:
If you have a strategic approach and an international perspective, and you want the challenge of a business with global reach, then Bauli Group has a position for you
We’re looking for an **International Marketing Manager** to give our business a global footprint, defining strategies and managing relations with commercial stakeholders, understanding consumers and defining portfolios. This resource will be essential in supporting the internationalisation of our Group, which now sells its products in over 70 countries.
In our Company you’ll have the opportunity to grow and prove your skills, playing an active role in the international development of our “Made in Italy” entrepreneurial excellence.
**Responsibilities**:
- Participate actively in the definition of a global strategy for the business unit, establishing vision, long term goals, geographic prioritization, portfolio definition, and innovation pipeline by country and channel.
- Input International Markets requirements into the strategies of the Group, ensuring key insights are factored into the brands’ expression and innovation pipeline.
- Define the international product portfolio for Bauli to win in strategic markets.
- Define the international brand strategy that will guide all international efforts.
- Ensure consistency between global and local brans, pack, and communication efforts.
- Guarantee Bauli’s packaging & labeling adhere to international guidelines and regulations.
- Work in collaboration with subsidiaries and distributors to select the most effective marketing mix to support Bauli’s efforts internationally.
- Craft a distinct, consistent, and recognizable display and visibility strategy for Bauli’s brand portfolio across priority channels in international markets.
- Play an acive role in the commercial relationships with key global retail operators (i.e. EATALY, Autogrill, and Global Travel Retail accounts like Dufry and GTS) that can help establish Bauli’s brands as a global reference of Italian quality.
- Work with stakeholders to define investment parameters and drive awareness, consideration, and preference for Bauli’s brands in selected priority markets worldwide.
**Requisiti**:
**WHAT ARE WE LOOKING FOR?**
To be successful in this role you will have/be:
- Strong marketing fundamentals, built in recognized FMCG ‘school’ companies.
- Extensive exposure to international markets, ideally having lived and worked in at least one foreign country.
- Superior communication skills. Collaborative style, able to work across teams with different cultures, and personalities
- Skilled at synthesizing data into actionable findings and recommendations.
**Personality profile**
- Curious and inquisitive with a growth mind-set
- Team player, with a market collaborative style, used to operate within matrix organizations.
- Excellent communication skills. Able to express complex ideas in a simple and engaging way and to influence and persuade across all corporate levels.
- Energetic and passionate. Capable of inspiring others inside and outside the organization to join the task of delivering growth for the Bauli Group.
- Smart Risks : Makes recommendation based on evidence
- Motivated, able to handle multiple tasks at once
- Fast / Agile: Removes barriers to move faster. Experiments and adapts.
- Acts as an owner of the business
