Retail Activation Specialist

2 settimane fa


Cesena, Italia Technogym A tempo pieno

Retail Activation Specialist

**Location**:Cesena, FC, IT**Function/Branch**:Others**Type of contract**:Temporary EmployeeOur Company
Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees at 14 branches, expanding to more than 100 countries and has been selected as Official Supplier to 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the **right spirit to join Technogym** You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world
Your Role
Your Impact
- Develop and maintain an organized list of target accounts in the territory
- Coordination in planning, budget management and creative development of local publishers for each branch
- Guideline sending, coordination between branches / distributors and HQ for the execution of retail activities (fitness activation and design conversation)
- Development of physical communication touchpoints (card, invitation) and sharing of best practices between the various retailers in terms of local events or activities
- Call on target subsidiaries in key markets on an ongoing basis to review in-store priorities
- Coordination with branches for consumer marketing budgets related to offline activities
- Management of products dedicated to Celebrity
- Planning with the media of communication, budget management and creativity activities
- Create SFDC campaigns and analyze monthly sales reports to identify opportunities, assess under-performing accounts or potential loss of distribution within the account
- Manage, build and move displays and/or product to establish best location for sales on all company products as necessary in assigned stores
- Direct and support consumer and retail activity by working closely with the Field Marketing team
- Organization of the event and communication activities before, during and after the event
- Development of new opportunities with partners to increase the home business
- Develop and maintain relationships with key retail clients
- Develop and maintain store level relationships with key clients
- Organization of the event and communication activities before, during and after the event
- Audit individual accounts after each visit
About You
- Master’s degree in Marketing or Event Management
- English fluency (C1 level)
- Availability to travel 30% of the time required
- Retail experience preferred
- Ability to manage and analyze sales data; trade/business analytics
- Ability to work in extremely fast-paced and evolving hyper-growing
- Ability to plan in details and solve problems
- Solution approach
- Passion for client and event
- Knowledge of fitness sectors & influencer
Technogym is an Equal Opportunities Employer
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Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true