Strategic Planner

2 mesi fa

Milano, Italia Starcom A tempo pieno

**Company Description**
**_
Publicis Groupe: win in the platform world_**

Publicis Groupe is the **world’s third largest communications** group.

**What can we do as Publicis Groupe?**
Known for its world-renowned **creativity**, best in class **technology**, **digital **and **consulting expertise**, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

**And what makes us unique?**
A **Connecting Compay**, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - **Power of One**

**About Starcom**

The Strategic Planner intern will operate in partnership with senior strategic planners by contributing to clients and new business projects.

Your to do list:

- Understanding industry scenario, agency dynamics and culture
- Developing a strategic mindset.
- Acquiring knowledge of key proprietary and industry tools.
- Identifiy culture trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc) by conducting desk research or database queries.
- Frame consumer insights and consumer journeys by elaborating several data point such as socio-demo/ attitudinal / behavioral profile.
- Inspire the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce. Also in partnership with creative agencies.
- Create executive summaries and reports starting from Client brief, Market research, Media Analysis

**Qualifications**
- Previous experience in media, research, and marketing field is a plus.
- Passion for social media is welcome.
- Knowledge of the Office Suite (mainly Excel and PPT)
- Strong oral and written communication skills
- Basic kwoledge on Marketing & Advertising
- Knowledge of new and cutting-edge technology is a plus

**Additional Information**
We take care of our talents and their wellbeing:

- ** Future of Work**: flexible entrance and **smartworking 2 days per week**:

- ** Corporate benefit **aligned with the hiring level
- ** Learning&Development**: a tailored learning path, individual and needs based approach, always on
- ** Corporate Wellness**: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is **_Viva la difference_**?
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, **whoever you are**

Find more about Publicis Groupe Italy and our values on our official IG page here.

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