El Product Marketing Specialist

3 mesi fa

Bergamo, Italia ABB A tempo pieno

**EL Product Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
We are looking for a Product Marketing Specialist passionate for Electrification Marketing & Sales Team, ready to take part in ABB’s big challenge and actively contribute to ABB’s Digital Transformation both in terms of digital culture.

**This position reports to**:
EL Product Marketing Manager

**Your responsibilities**:

- Design the go-to-market strategy and manage the full product Life Cycle along with stakeholders’ Customer Journey.
- Coordinate main initiatives within the Application Cluster.
- Be accountable for key business metrics, prioritize customer satisfaction and contribute to increase market share.
- Analyze and leverage market trends, competitive scenario and business data to design the best product positioning.
- Design the GTM strategy: pricing list, segment and channel approach, lead time.
- Coordinate main initiatives within the Application.
- Be the referral point for PMD and LSO in the Application.
- Participate to key Application meetings with relevant stakeholders.
- Ensure the OTD for key Application assets, such as documentation, sales kits and marketing tools.
- Be the referral point as skilled product expert.
- Give pre-sales technical support.
- Implement local product strategies in line with global one.
- Listen / understand market needs by visiting customers.
- Own, monitor and leverage PGs businesses data to support sales target.
- Be aware and co-responsible with sales team of gross and net demand order, volume mix for and NPV.

**Your background**:

- 2 years of experience as Product Marketing specialist or similar as preferred with a master's degree in
- business engineering.
- Technical background (a master's degree in electronic or electrical engineering) is preferred
- Fluent English and Italian
- Ability to understand customer needs will be crucial for your success
- Personal leadership and are an excellent team player, with good analytical and data management skills
- Be able to deliver perfect pitches and to make efficient keynotes both in Italian and English
- Be capable to prioritize activities, focus on results and excellent at collaboration
- Be interested in, even enthusiast about marketing and innovative business
- Have an operative knowledge of Web Analytics instruments
- Be able to see the process as an opportunity to improve our performances and reach our strategical goals
- Be able to reason with a user-centered approach: you will be asked to detect the target’s need and translate it into a strategy.

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