Category Manager Italy- Wet Segment

7 mesi fa

Milano, Italia Affinity Petcare A tempo pieno

**The role**

We are looking for a Category Manager to join our Category Management team. Reporting directly to the Trade Marketing Manager, you will be in charge of one of our strategic segments, where you will have to work on all category levers to accelerate its growth. A truly 360° position, where you'll have the opportunity to work on all the levers and with the whole organization

**What will you do**
- Analysis of the segment on these different levers

Analyze market trends in this strategic segment and present the main findings to all head office teams on a monthly basis.

Help define the new sources of growth in this category to always be "ahead of the curve" and feed marketing on the new trends to be considered
- Assortment:

- Define the optimum range to cover the segment's strategic needs
- Work on an ad hoc category vision in order to maximize the sales and the impact
- Manage bestsellers in terms of sell-out and sell-in vs. precise objectives
- Promotion
- Analyze our promotional performance (Nielsen) and competitor strategies
- Participate in the development of the promotional strategy and support the store teams in its implementation
- On shelf visibility and POS materials
- Define the best categorical approach for this segment
- Drawing category projects and help retailers to improve shelf value and ROS.
- Develop the most effective merchandising methods to stand out on the shelf, in direct collaboration with the field (POS)
- Activations
- Work with the Field and Marketing teams to develop the best possible in-store activations

**What we are looking for**

5 years' higher education ideally in Business, with at least 3 years' experience in similar positions (Market Category Manager, Retail Category Manager, Product Manager, etc.).

You are recognized for your analytical skills and your ability to manage cross-functional projects involving numerous stakeholders.
- Analysis of retailer and consumer panels (Nielsen),
- Advanced use of Word, PowerPoint and Excel (DCT),
- Knowledge of Spaceman would be a plus
- English essential
- Versatility and organizational skills
- Autonomy and proactivity
- Excellent interpersonal and communication skills

**What we offer**
- The opportunity of making an impact on the business and leaving your footprint in a key area for Affinity growth: Innovation
- Be part of ANC’s young team, full of energy and potential, and lead them to success and growth
- Working with international experts and experienced professionals in areas like Research and NPD, to share and learn from.
- We cultivate an open culture that embraces diversity and inclusion.
- We offer competitive salaries with a number of company benefits

**Our Company**
- Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place.
- We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra and more. Currently, we are over 1,800 professionals working for this purpose from Barcelona, Paris, Milan and Snetterton, as well as four production sites through which we supply the 70+ countries where our brands have a presence.
- So, what are you waiting for? Join our team to leave your footprint

**Want to know more about us?**
- Follow us on LinkedIn to get the newest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.

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