Brand Manager Biologics

1 mese fa

Milano, Italia AstraZeneca A tempo pieno

At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to** MIND (Milan)**, one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities.

As **Brand Manager Biologics**, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives.

We are entering an era of unprecedented potential to deliver scientific breakthroughs within asthma, chronic obstructive pulmonary disease (COPD), idiopathic pulmonary fibrosis (IPF) and chronic cough. Our overall research ambition for the future is to transform the lives of these patients through our growing portfolio of inhaled combinations at the core of care, biologics for the unmet needs of specific patient populations, and scientific advancements in disease modification with the ambition of achieving remission or even cures for patients.

As **Brand Manager Biologics **you will collaborate to manage all marketing activities of assigned product to support company objectives.

If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.

**MAIN DUTIES AND RESPONSIBILITIES**

Reporting to the Head of Franchise you will develop and implement brand strategy and marketing plans to be leader in the Italian biologics market as well as analyze the market segment, including identification of key growth drivers, opportunities and risks.

Your responsibilities will comprise the following aspects:

- Collaborate in the definition of brand strategy and responsible for development of marketing plans, in line with the Italian legislation, AstraZeneca compliance and procedures
- Support the team in the Brand Plan by liaising with the Cross-Functional team and collaborate with the Sales and “commercial operation” to implement and manage all go-to
- market activities
- Develop promotional materials for the sales force to support effective sales effort and educate sales representatives on company and competitor drugs
- Liaise and collaborate with Global and European marketing team to highlight local needs and customer insights, share best practices and ensure a right execution of global strategy
- Work with analysts to analyse market data and identify key segment drivers, growth opportunities and business threats, monitor brand and competitive performance, develop budgets, monitor expenses and KPIs for the brand
- Involve and interact with KEEs to organize and implement innovative projects and meeting based on patient centricity
- Ensuring high Corporate image around Scientific Community
- Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

**ESSENTIAL REQUIREMENTS**
- Business or Scientific Degree
- At least 3 years of experience in healthcare or biopharma industry, preferably in similar roles
- A previous experience in field roles (Sales/Medical Affairs) is an asset
- Understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
- Ability to engage cross-functional working groups and teams
- Good project management skills
- Strong communication skills
- Successful record of creating and deploying digital content & channels
- Experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payers
- Comfort operating in a highly regulated environment and industry
- Proficiency in English and Italian

The CVs will be preliminarily analysed according to the requested requirements in order to consider the progression in the recruitment process.

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