Nespresso - Brand Communication Manager

4 mesi fa

Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

**Nespresso**
Coffee is at the heart of everything we do, and consumer satisfaction is why we do it.
At Nespresso, we revolutionize the world of coffee every day to create a positive impact and help improve people's lives and the environment around us.

Working at Nespresso means being part of a diverse community that shares values of inclusion and diversity, all driven by the goal of creating a positive impact on people and nature.

**Position Snapshot**
- Nespresso Italy, Milan HQ (Assago)
- Nespresso welcomes people with disabilities
- Permanent contract
- University degree in business administration with electives in marketing.
- Experience working more than 10 years in similar position with proven strong people management skills.
- Comprehensive profile with diverse experiences and competencies across the entire marketing spectrum, including product development, insights/research, brand development and activation, international coordination, digital/e-commerce, and category management.
- Experience with high-end/luxury brands in the food & beverage, beauty or fashion industries/retails, particularly in direct-to-consumer and/or FMCG environments, would be advantageous.

**Position Summary**

As a Brand Communication Manager, you will be instrumental in crafting and executing the brand strategy and communication plan, which are central to Nespresso's business strategy: consolidating Nespresso brand as The Ultimate Coffee Experience and the Icon of Perfect Coffee in Italy and ensuring sustained business growth and success.

**Experience, Competencies and Attitude**
- Proven and consolidated experience in brand management within companies where the brand is a predominant element of the business strategy, such as those in the luxury, food & beverage, fashion and retail sectors, particularly in brands that follow a primarily direct-to-consumer model or FMCG.
- Extensive experience in comprehensive brand management: building, managing, protecting, and promoting the Nespresso brand image; fostering a strong relationship between the brand and both current and prospective customers and developing targeted marketing and communication strategies to enhance sales objectives.
- Strong competencies in developing and fortifying the brand strategy and equity across all market touchpoints, including ATL, BTL, boutique retail, and digital & e-commerce channels.
- Strong expertise in understanding local market customer insights and analyzing market trends to effectively define brand positioning. Ability to develop a strategic brand and communication plan to achieve set objectives.
- Proven creative sensibility and expertise in utilizing tools and languages essential for defining brand strategy. Extensive experience in developing creative content and concepts.
- Deep experience in defining and managing above-the-line media channels such as TV, print, and outdoor advertising, as well as digital media, throughout the entire marketing funnel upper/middle/lower. A strong expertise in performance marketing and the management of e-commerce websites is particularly required.
- Advanced orchestrating skills in PR activities: encouraging the team in cultivating robust relationships with media, influencers, and industry stakeholders to secure favorable coverage and endorsements.
- Dedication to people management with a proven track record in managing people and teams, with have a natural inclination towards enabling individuals, coaching, and fostering the development of both individuals and the entire team in a a climate of trust, mental safety, collaboration.
- Strong spirit of innovation, curiosity, and willingness to experiment, winning mentality, inspirational attitude, coupled with dynamism and proactiveness in exploring new ideas and driving change in the respect of the brand positioning.
- Demonstrates exceptional proficiency in interpersonal communication, adept at navigating diverse contexts with ease and finesse. Possesses a remarkable ability to engage effectively with a wide range of stakeholders, fostering meaningful connections and rapport and ability in delivering captivating and impactful presentations tailored to different audiences.

**A Day in the Life of the Brand Communication Manager**:

- Brand&Contents: convert the profound understanding of the key requirements for brand construction within the market by meticulously crafting brand contents that seamlessly adapts global narratives to local nuances and needs, ensuring relevance and resonance. Additionally, spearheads the development of localized content in alignment with headquarters, orchestrating a cohesive brand narrative across all channels including television, print, digital, direct-to-consumer communication, boutique experiences, events, and public relations initiatives.
- Media Plan: Responsibility for the media strategy involves crafting a plan that ensures brand visibility and engagement, constructing a full-funnel strategy encompassing traditional

  • Stage Brand Communication Nespresso

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot**: - Nespresso in Italy, Milan Head Quarter Undergraduates or graduates in Marketing & Communication - Full-time internship (6 months) - Start date: May **Position Summary**: The Intern will support the Brand & Communication Team (Media & Content) in managing activities related to external communication initiatives with a particular...

  • Nespresso - District Manager Ho.re.ca Nord-ovest

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. Prendi parte alla rivoluzione! **Cosa ti offriamo come District Manager Ho.Re.Ca?** Tutta l’autonomia e gli strumenti per poter raggiungere grandi risultati commerciali! Entrerai in un...

  • Nespresso - B2B District Manager Nord-ovest

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. Prendi parte alla rivoluzione! **Cosa ti offriamo come District Manager Ho.Re.Ca?** Tutta l’autonomia e gli strumenti per poter raggiungere grandi risultati commerciali! Entrerai in un...

  • Nespresso Boutique

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot** - Nespresso Italy, Milan HQ (Assago) - Nespresso welcomes people with disabilities - Permanent contract - Approximately 2-3 years’ experience in Retail roles, such as Project Management, Business Management roles. - Knowledge of Microsoft Office (Advanced Excel is mandatory) - Proven data-driven and solution-orientation mindset -...

  • Nespresso - Regional Sales Manager HORECA - Area

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. Prendi parte alla rivoluzione! **Cosa ti offriamo come Regional Sales Manager**: Tutta l’autonomia e gli strumenti per poter raggiungere grandi risultati commerciali! Guiderai un Team...

  • Nespresso - B2B National Account Manager

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. Prendi parte alla rivoluzione! **Cosa ti offriamo?** Tutta l’autonomia e gli strumenti per poter raggiungere grandi risultati commerciali! Entrerai in un Team con un forte spirito...

  • Area Manager HORECA Area Nord-est Italia

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. Prendi parte alla rivoluzione! **Cosa ti offriamo come Area Manager**: Tutta l’autonomia e gli strumenti per poter raggiungere grandi risultati commerciali! Rispondendo direttamente al...

  • Nespresso - Data Analyst & Junior Product Manager

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot** - Nespresso Italy, Milan HQ (Assago) - Nespresso welcomes people with disabilities - Permanent Contract - University degree in Economics or similar - At least 2 years of professional experience as Analyst / Product management - Ability to extract, read and present insights from unstructured and structured data - Strong knowledge of...

  • Nespresso - B2C Field Specialist Toscana

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position snapshot**: - Nespresso Italy, in the field - Permanent Contract - Part-time 20 hours weekly - 1 year experience in sales or trade marketing in FMCG industry - Knowledge of GDS channel is a plus - Residence/domicile in Toscana is required. **Position Summary** The Field Specialist will ensure the correct implementation of the customer and...

  • Internal Communication Specialist

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot** - Nespresso in Italy, Milan headquarter (Assago) - Permanent contract - 2/3 years of experience in internal communication in multinational organizations - Creative mind and proactive approach - Must speak fluent English and Italian. Join the wonderful Nespresso HR team! At Nespresso you will be part of a passionate team where we all...

  • Nespresso - Commerciale HORECA Bergamo & Brescia

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In questo ruolo di venditore o venditrice, avrai la missione di sviluppare la vendita del caffè Nespresso direttamente sui punti di consumo Ho.re.ca delle province di Bergamo e Brescia. **Cosa stiamo cercando?** - Spirito di iniziativa; - Abilità di pensare fuori dagli schemi; - Voglia di fare la differenza. Se hai maturato esperienza di vendita nel...

  • Nespresso - Commerciale HORECA Parma & Piacenza

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. E abbiamo un’ossessione: la qualità del caffè che offriamo a casa, al bar, in ufficioovunque! Prendi parte alla rivoluzione! In questo ruolo di venditore o venditrice, avrai la...

  • Nespresso - Commerciale HORECA Trento & Bolzano

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    In Nespresso rivoluzioniamo ogni giorno il mondo del caffè per creare un impatto positivo e contribuire a migliorare la vita delle persone e l’ambiente che ci circonda. E abbiamo un’ossessione: la qualità del caffè che offriamo a casa, al bar, in ufficioovunque! Prendi parte alla rivoluzione! In questo ruolo di venditore o venditrice, avrai la...

  • Logistic Specialist

    2 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot** - Nespresso Italy, Milan HQ (Assago) - Permanent Contract - At least 1-2 years of professional experience in Logistics or Supply Chain - Master’s Degree, specialization in Management Engineering - Fluent Italian and English - Nestlé/Nespresso welcomes people with disabilities **Position Summary** In this role you will manage...

  • Nespresso - B2C Field Sales Specialist - Emilia

    4 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot**: - Nespresso Italy, Field based (Emilia Romagna, Toscana) - Nespresso welcomes people with disabilities - Permanent Contract - Bachelor’s Degree in Business Management/Trade Marketing - 1 year experience in sales or trade marketing - Good analytical and problem-solving skills - Fluent Italian and English - Knowledge of GDS channel...

  • Nespresso - Consumer Experience & Insights Manager

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    Coffee is at the heart of everything we do, and consumer satisfaction is why we do it. Our story started with one simple idea: everyone should be able to make the perfect cup of coffee at home. Something we still believe today, which is why we think delivering the highest quality coffee, sip after sip, is so important. At Nespresso, we revolutionize the...

  • Nespresso - Outsourcing Expert

    2 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    The Nespresso story begins with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee. Since 1986, Nespresso has redefined and revolutionized the way millions of people enjoy their espresso coffee. **Position Snapshot**: - Nespresso Italy, Milan HQ (Assago) - Nespresso welcomes people with disabilities - Permanent...

  • Nespresso - Trade Marketing Promotions Specialist

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    The Nespresso story begins with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee. Since 1986, Nespresso has redefined and revolutionized the way millions of people enjoy their espresso coffee. **Position Snapshot**: - Nespresso Italy, Milan HQ (Assago) - Nespresso welcome people with disabilities - Permanent...

  • Nespresso - National Account Manager Out of Home

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Nespresso - National Account Manager Out of Home** - Nespresso Italia, Milano (Assago) - Contratto a tempo indeterminato - 5-7 anni di esperienza pregressa in ruoli Sales nel canale Out of Home/Vending/Office - L’esperienza nella gestione di distributori a livello nazionale è necessaria - Buona conoscenza della lingua inglese. **La posizione prevede...

  • Nespresso - Trade Commercial Analyst

    5 mesi fa

    Assago, Italia Nestle Operational Services Worldwide SA A tempo pieno

    **Position Snapshot** - Nespresso Italia, Milan HQ (Assago) - Nespresso welcomes people with disabilities - Permanent contract - University Degree - Approximately 1-2 years of experience in the role with FMCG industry - Excellent knowledge of market dynamics (data, customers structure, trade channel) - Good Excel and PowerPoint skills. - Fluent...