Marketing Specialist

4 giorni fa

Sesto San Giovanni, Italia ABB A tempo pieno

**Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The role of Marketing Specialist is to develop and implement communications programs and messages - including marketing communications, web content, and direct marketing - to educate and inform stakeholders, including customers, employees, trade media and in-terest groups. You will ensure executional excellence for all communications measures in line with brand positioning, corporate identity/design guidelines and global strategy.

**This position reports to**:
Marketing Manager - Product

**Your responsibilities**:

- Support Product marketing specialist in the development of effective communication initia-tives and tools to support products portfolio promotions with local and global structures (i.e. webpage contents, catalogues, brochures, events, presentations, articles).
- Propose and implement communication&marketing plans validated in coordination with Product Marketing office and Marketing.
- Participate in promotional activities for brand awareness using all available marketing tools.
- Participate in organizing events and exhibitions to increase corporate image and to support business.
- Manage relationship with assigned trade media, customers and suppliers.
- Creation, production and publications of brochures, catalogues and other sales literature in either printed or electronic form to support sales activities and product launches.
- Market, customers and reference sector trends analysis.
- Communication of values to stakeholders.
- Development of a vision driving growth strategies on the market.

**Your background**:

- Studies in Marketing field.
- 2-5 years of experience in marketing (experience in industrial/technical field or agency will be considered a plus).
- Strong Computer literacy (MS Office, Outlook).
- Service design, Design Thinking and UX basics methodologies will be considered a plus.
- Excellent Italian and English Language.
- A proven ability to develop and manage strong relationships internally & externally.
- Project management skills. A collaborative and innovative approach. Strong written and spoken communication skills

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