Paid Marketing Manager

12 ore fa

Roma, Italia Miodottore A tempo pieno

**Descrizione dell'azienda**
Are you passionate about performance marketing and ready to transform potential leads into loyal customers?

If you would like to achieve this in a company that is a leader in the healthcare sector with a mission to “make the healthcare experience more human,” then keep reading—we’re looking for you

We are expanding our marketing team and seeking a Paid Marketing Manager with a Lead Generation Focus, who will report directly to our Lead Generation Manager.
**Descrizione del lavoro** What You’ll Do**

As a Paid Marketing Manager, you’ll focus on driving high-quality leads through paid marketing campaigns. Your responsibilities will include:

- ** Paid Strategy**: Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Meta Ads, LinkedIn, and other performance marketing channels to generate leads.
- ** Content and Asset Collaboration**: Work closely with the content team to ensure ad copy, visuals, and landing pages align with campaign objectives and deliver high conversion rates.
- ** Analytics and Reporting**: Measure and analyze key campaign metrics (CPC, CPA, conversion rates) and provide actionable insights to enhance campaign performance.
- ** Budget Management**: Manage and allocate the paid advertising budget effectively to maximize ROI and lead acquisition.
- ** A/B Testing**: Conduct experiments with ad creatives, targeting, and landing pages to identify the best-performing strategies.
- ** Collaboration with Lead Generation Team**: Partner with the inbound marketing team to align paid efforts with organic lead generation strategies.

**Qualifiche** What We’re Looking For**
- ** Experience**: 5+ years of hands-on experience managing paid advertising campaigns, with a proven track record in lead generation.
- ** Skills**:

- Deep knowledge of paid media platforms (Google Ads, Meta, LinkedIn).
- Proficiency in using analytics tools (Google Analytics, HubSpot, etc.).
- Strong understanding of marketing funnels and lead nurturing strategies.
- Data-driven mindset with the ability to interpret metrics and optimize campaigns accordingly
- **Communication**: Clear and concise communication skills, with the ability to collaborate effectively across teams.
- ** Bonus Points**:

- Experience in the healthcare or tech industry.
- Familiarity with tools like HubSpot or similar CRMs for lead management.

**Informazioni aggiuntive** What We Offer**
- **Competitive salary, commensurate with experience and skills
- Employment contract (CCNL del Commercio)
- Share options plan after 6 months of employment
- ‍ Flexible working: up to 50% remote work
- Access to Ifeel, a well-being platform offering personalized therapy solutions
- Welfare plan of up to €1,000 per year
- Meal vouchers worth €8/day
- Free beer in the office

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