Lifecycle Marketing Specialist

3 settimane fa

Milano, Italia On Location A tempo pieno

Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

On Location seeks a commercially minded and data-driven Lifecycle Marketing Specialist to execute CRM activities for our Olympic Hospitality business. Working with internal teams, external stakeholders and agencies, this is fantastic opportunity to help shape the way the Olympics are experienced and engaged with by consumers and businesses globally.

Reporting to the Lifecycle Marketing Manager, the role is responsible for driving sales of Olympic Hospitality packages using a range of direct marketing channels, and securing growth for future Games by developing a world class customer retention programme.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

Primary Responsibilities
- Establish a world class, data-driven CRM programme incorporating campaigns and automations to maximise sales, customer retention and lifetime value
- Develop a deep understanding of the customer journey and customer lifecycle to build compelling and timely personalized communications
- Utilize customer data, product knowledge and market research to segment and target customers across a range of countries and time zones
- Manage the contact database, including growth, segmentation and hygiene
- Implement robust testing and optimization for all communication types and landing pages to ensure optimal deliverability, engagement, UX, conversion rates and retention
- Ensure assets and activities are fit for purpose to effectively target different key customer segments in multiple countries, languages and time zones
- Track weekly performance of all channels and activities against KPIs
- Brief and manage freelancers, agencies and internal specialists in creating highly effective content and designs
- Ensure all activities are aligned with brand guidelines and strategic objectives

This job description is not designed to cover or contain a comprehensive listing of the employee's activities, duties, or responsibilities for this job. Duties, obligations, and activities may change at any time with or without notice.

QUALIFICATIONS

Required Education and/or Experience, Knowledge, Skills, and Abilities:

- 2+ years’ CRM experience, ideally in an ecommerce environment
- Proven track record delivering strong results
- Experience using enterprise CRM software such as Salesforce or equivalent
- Keen understanding of the customer journey and customer lifecycle
- Ability to leverage data to inform CRM activities, testing and reporting
- Experience managing databases
- knowledge of CRO best practice across relevant platforms such as landing pages and forms
- Excellent copywriting skills
- Project management capabilities
- Proven track record in translating strategic direction into actions and then implementing for maximum ROI

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

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