Marketing Communications Specialist Milano

What to Expect
- We tell stories to help the world understand and connect with Tesla’s mission and products. Our Central Europe Content and Programs team is made up of tough, quick-witted, entrepreneurial, and intellectually-curious people.

Tesla is a mission-driven company. The role of the Content and Programs function is to establish and strengthen authentic connections with audiences everywhere. We focus on premium brand stories related to our products and our customers; we manage the corporate reputation and brand equity; and we engage, inspire and motivate our communities.

The Content & Programs Associate will execute on campaigns, and announcements. He/she will draft statements, write media alerts, pitch high impact stories, and craft content ideas relevant to a wide array of influencer profiles. You will use your local knowledge of relevant traditional media, social channels and influencers to increase awareness and understanding of Tesla’s products, constantly thinking of how to make them fans of the brand.

You will work closely with sales, charging and service teams on the specific objectives of company initiatives, including but not limited to, product launches, location openings and product updates. You must be solution oriented, flexible, self-driving and have the ability to change course quickly, think big and start small, and thrive in a high-stress environment.

What You’ll Do
- Understand and support the launch process, sales methodologies and intended goal for all communications related initiatives
- Work across teams to identify and interview key customers, develop metrics, and build case studies that effectively articulate Tesla’s product messages to multiple audiences, including partners and media
- Pitch proactive stories and reviews to varied media and influencers, including but not limited lifestyle, automotive and tech
- Maintain and build relationships with media to support positive coverage
- Handle media inquiries, product placement opportunities and develop press and influencer relations, manage and hand over cars for test drives/loans to press
- Handle coverage reports and updates, analysing quality and quantity of coverage achieved per quarter
- Handover cars to influencers and manage press fleet logistics
- Execute content creation opportunities for appropriate channels
- Develop, edit and translate written materials, including product messaging, customer stories, communications plans and FAQs, blog posts, and other collateral
- Use personal network to create new business opportunities

What You’ll Bring
- Bachelor’s degree preferred (Communications, Public Relations, Journalism)
- Fluent English and local language is required for this position, other language (French, German, Dutch, Italian) skills are considered a benefit
- 2-4 years in product and/or corporate communications, preferably for a major technology, lifestyle or automotive company or acquired on agency side
- Experience with and able to develop strong relationships with regional media
- Demonstrate initiative in managing a wide range of projects with a high degree of independence
- Demonstrate proficiency in writing skills to craft external correspondence, communications plans, press materials, etc.
- Demonstrate practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate these channels into communication programs
- Ability to work in a dynamic and very fast-paced environment
- Strong attention to detail on all projects
- Ability to travel (30%)
- Clean, valid driving license