Junior CRM Specialist

**About BATA**:
The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 30,000 employees, 24 production facilities, over 5,000 stores in more than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed by unparalleled service, for 120 years.

Since its founding in 1894 by Thomas Bata, the company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, buildings, or technology, but, more importantly, people, knowledge, and core values. This visionary approach has enabled the company to meet each new challenge with creativity and foresight, while earning the trust and confidence of customers, employees, and the communities in which it does business.

Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional facilities, allows the company to quickly adapt to changes in the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to proudly function as a local company in every country it serves.

**BATA AW LAB**:
With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

**Posizione**:
Supporting in the execute of the loyalty programme and CRM activities.

Support the management of ongoing loyalty programme activities, including defining promotions, piloting new benefits and coordinating partners involved in the process.

Support the development of training material dedicated to points of sale on CRM initiatives, including tracking procedures related to POS systems and sharing best practices, with a focus on customer acquisition and retention KPIs.

**Requisiti**:
Critical thinking

Teamwork

Customer orientation

Organisational skills

Marketing automation

Analytical

Technical

School of marketing and communication or economics recommended

**Altre informazioni**:
**WORK LOCATION**
- Limena (PD)
- Possibility of working in Smart Working for part of the week after an initial on-site training period