Brand Manager
2 settimane fa
**Position Summary: The Role**
Brand Manager is responsible to develop the brand/products assigned proposing, developing, implementing and evaluating marketing activities to deliver sales and marketing objectives.
He/she is responsible to develop the brand across the 4Ps, defining marketing strategy and activities and
being the point of contact between local team, regional team and headquarter.
The Brand Manager, in line with company guidelines, is responsible at product level to define and adapt to local needs the portfolio strategy, to define the launch plan into the Italian market for innovations in order to meet business objectives.
He/she is responsible to define promotional activities according to price positioning and supporting growth within financial guidelines, providing a complete menu of solutions to be attractive towards prospects, top customers and facilitate cross-selling between the different company franchises or to facilitate the upselling within the brand portfolio.
He/she will contribute to build the communication strategy to establish and/or reinforce brand positioning and awareness in Italian market across the different touchpoints in a consistent, compelling and differentiating way, in synergy with global blueprint.
For this position a combination of strategic thinking, tactical planning and marketing communication skills is needed to be successful. A high level of technical product and customer/market understanding is required. Strong communication skills will be required as this role will bring new products to Italy and will present them to the Area Sales Managers & Sales Force to develop targeted, customer specific campaigns. An ability to translate complex technical information into simple, executable messages will be vital, as will be the ability to analyse the effectiveness of implementation of all activities. Market analysis, sell in tracking and activities follow up is a key accountability of brand manager to build on learnings and actively propose strategy finetuning.
**Responsibilities of the Position**:
- Being Italian market responsible of products managed
- Networking within HQ, representing Italian market to ensure new product development requirements are well voiced and provided to HQ
- Successful management of launches and projects from start to finish, including development of business case, forecast, preparation and implementation of the marketing plan and sales initiatives
- Active involvement with key customers and opinion leaders in synergy with customer and product advisor, sales team and top management
- Follow-up and analysis of the success and ROI of launches and projects and adjust if necessary with data-driven and fact-based reco
- Developing systems to track and measure both the success of implementation and the business outcome to enable refinement and continuous improvement
- Understanding competitors’ strategies and plans and working with the Customers, other members of the Marketing team and Sales Managers to develop targeted marketing campaigns and activities
- Management of operational expenses budget to deliver the plan objectives, within budget
- In collaboration with Sales Management Team, ensuring that the sales force have the skills, knowledge to implement execution of the marketing plan
- Ensuring that customers and internal staff are appropriately trained and communicated about product development and new initiatives.
- Ensuring that the content of New Hire Induction training is owned and communicated appropriately through ownership of the content of the induction programme.
**Minimum Qualifications**:
- Education: Degree in economic or scientific disciplines (possibly followed by a Master or postgraduate course in Marketing)
- Minimum 3 years marketing experience in global ompanies, ideally in B2B, medical devices/dental marketplace
- Proven ability to develop and execute a multi-channel sales and marketing plan at strategic and tactical level
- Experience of working closely with large sales forces, ideally in medical devices/dental marketplace
- Excellent project management skills
- Excellent analytical skills - evidence of ‘closing the loop‘ and measuring success of business initiatives
- Strong written, verbal and presentation skills
- Ability to assimilate complex market data with qualitative inputs to arrive at fact-based, informed decisions
- Ability to network and form strong business relationships with influential key opinion leaders
- English Fluent
**Competencies & Skills**
- Results oriented
- Well organised and logical thinker
- Business acumen
- Positive, can-do attitude
- Proactive and fast learner
- Prepared to take ownership and commitment for business initiatives and outcomes
- Ability to influence and drive business outcomes across highly matrixed organisations
- Cross-functional approach
- Team player and collaborative mindset
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