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Marketing Intern: Marketing Research and Ai
7 mesi fa
Company Description
Linda Somma is the owner and founder of Italian Itinerary, a travel design consultancy specializing in creating custom Italian experiences. The consultancy's goal is to curate personalized Italian journeys, providing the most authentic and bespoke experience possible for each client.
Italian Itinerary assists in every aspect of the trip, from accommodations and transportation to culinary experiences and private tours. The consultancy caters to clients with varying budget ranges, emphasizing that it's not about how much you spend, but how you choose to spend it. Italian Itinerary is a strong advocate of the concept of #slowtravel and #slowitaly, promoting a more immersive and meaningful travel experience.
Linda's distinctive viewpoint on travel design and her reason for creating Italian Itinerary is: _"In a world that often rushes through experiences, I believe in the power of slow travel to unlock the true essence of Italy. Conventional tourism doesn't capture the soul of this beautiful country; it's the curated, off-the-beaten-path journeys that truly immerse you in the authentic Italian way of life. I challenge the notion that speed equates to fulfillment in travel. Instead, I advocate for a deeper connection with each destination, a connection that transforms both the traveler and the place they explore."_
**Job Description**:
**Main Focus**:Marketing Research and AI Integration
**Role Overview**:
The Marketing Intern will be responsible for market research, competitor analysis, and exploring new markets, clients, and partnerships. The internship emphasizes consumer behavior, brand identity, and the integration of AI into digital marketing strategies.
**Primary duties & responsibilities**:
- Conduct comprehensive market research with a focus on understanding consumer behavior and trends.
- Develop and manage an Excel database for effective organization and analysis of gathered information.
- Streamline the vendor contacts system to enhance communication and collaboration.
- Contribute to the development of marketing materials, prioritizing brand identity.
- Assist in generating innovative e-marketing ideas.
- Draft copy and update the website, paying special attention to keywords and SEO, incorporating advanced AI tools.
**Secondary duties & responsibilities**:
- Utilize and manage Italian Itinerary's LinkedIn page.
- Develop a comprehensive "How to Use LinkedIn for Italian Itinerary" guideline.
- Participate in specialized online marketing training sessions.
**Additional Information**:
- This is a 100% Virtual position.
- The internship is unpaid.
- Commitment of 15-20 hours per week for a minimum of 5-6 months.
- A signed contractual agreement is required.
- Proficiency in English is essential.
**Qualifications**:
- Self-driven and proactive.
- Experience with social media, marketing, market research, and market analysis.
- Excellent organizational skills and use of Excel/Word required.
- Ability to prioritize and to meet timely deadlines.
- Willingness to ask questions and seek help when needed.
Additional Information
Please send a detailed CV and include two (2) academic or professional references, together with a comprehensive cover letter outlining specifically:
- why you think you are suitable for the internship
- which of the duties would best suit you, and why
- when exactly would you be available to start.
