Marketing Manager

**MARKETING and SCIENTIFIC COORDINATOR**

Executes and implements marketing plans.

Coordinates and prioritizes marketing and scientific programs and related deliverables.

In collaboration with the Sales, Science and Application Specialists departments, it ensures effective product launches.

He/She coordinates the Scientific Affairs Department and ensures that scientific protocols are aligned with the strategic marketing plan. It also ensures that the results of these studies are translated into marketing promotional materials.

Monitor market data in order to identify trends and opportunities.

Guides the knowledge and awareness of Binding Site's products and services among customers:

- develops, creates and disseminates promotional materials
- develops content for digital marketing campaigns
- monitors and manages marketing expenses
- makes forecasts about product demand
- communicates information and product news to customers and staff
- acts as a point of contact for customer and sales force requests

Ensures proper training of the sales force.

Participates in national and international congresses.