Senior UX Researcher

TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe and Australia. We are present in +12 countries with 60 000 partners restaurant in a mission to bringing happiness through amazing dining experiences. Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.Thanks to TheFork (app/web), millions of diners can easily discover, book and pay the right restaurant at the right price, and thousands of restaurants owners benefits from our solutions to optimise reservation management, streamline operations and ultimately improve service and boost revenue.TheFork is taking ambitious steps towards becoming a digital product focused organization. This means we need to develop a strong and reputable Product Design & Research organization to ensure a cohesive experience across our channels and touchpoint, for all our customer-types worldwide.As one of our Product UX Researchers, your primary responsibilities will include designing, conducting, analyzing, and reporting on qualitative and quantitative user-centered design research projects using a variety of methods.A successful Senior UX Researcher will showcase a solid understanding of quantitative and qualitative research principles, an ability to distill large amounts of data into practical, actionable insights and a skill at helping non-researchers understand, participate in, and use research data to help them make objective, data-driven decisions with confidence.You willHelp develop the emerging UX Research and insights practice within the Product & Engineering groupServe as a member of a team that acts as a 'repository' of research-based user-centric knowledgeHave a grasp of modern qualitative and quantitative research methods ranging from one-on-one interviews to unmoderated testing and drawing from web metrics/analytics to drive optimal business performanceConduct research in-lab, online and in the field and provide recommendations/opportunities for improvement/future considerationsHave an interest and background in analytics to provide insight and a better understanding of user behavior to supplement further recommendations and identify design improvementsBe an evangelist and teach others as part of a growing practice, supporting colleagues inside and outside of the team implementing their own evaluative research tools and methodsDevelop outcomes that will translate directly into business and product impactEffectively collaboratewith internal and external stakeholders and across peer business unitsYou are:
Experienced in practicing UX research throughout lifecycle of product development discovery, definition, design and/or optimization, ideally all four phasesA passionate user advocate helping to translate visionary business needs into actionable insights through user researchAble to work with project business representatives and team members from across the organization to test business requirements using objective user-centric data-driven methodsExperienced in determining user needs by conducting task-focused analyses and working with Product Designers and Developers to test proposed function, look & feel initiativesAble to combine quantitative metrics and qualitative feedback into actionable improvementsUnderstand how user types and segmentation can be used to influence and form the basis of in-depth user requirements, iterative product creations and the evaluation of those design solutionsDemonstrated expertise in one or more of the following research methods:
moderated and unmoderated in-person and remote usability testing, ethnography, eye tracking, website intercepts, online surveys, card sorting, in-depth interviews, focus groups, and hierarchy testing, heuristic / expert evaluations and/or in-field researchFamiliarity with data-driven driven test and learn practices, a/b or multivariate testing tools such as Optimizely or Omniture would be considered an assetComfortable working in an international global context, fluent in French and French culture and working proficiency in English (speaking, reading, writing). Other languages would be considered an assetQualifications:
degree or advanced certification in Human-computer Interaction (HCI), Human Factors, Cognitive or Experimental Psychology, Sociology, Anthropology or similar#LI_AD1