Digital Marketing Specialist
7 mesi fa
Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
Due to growth and investment in Performance and Retention Marketing here at QVC, we're looking for a Performance Marketing Specialist to join our growing team, based in Brugherio (MB).
You will be an expert in your field, developing engaging campaigns to acquire a new and loyal customer base. You will work with our Retention Specialists and Digital Store teams to drive progress and target new names for the business.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty and electronics - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2021, QVC International served 4.7 million customers and has more than 7,000 team members in the U.K., Germany, Japan, Italy, Poland and China.
Your Impact
Reporting to the Performance and Retention Marketing Manager you will be responsible for:
- Plan, execute and control campaigns in assigned performance marketing channels (such as Search & Shopping, Affiliate & Paid Social, Retargeting).- Develop weekly and monthly goals with regards to New Names, Sales, Spend and Incremental Ebit driven by the assigned performance marketing channels.- Setting up campaigns, track and improve results on an ongoing basis, based upon best practices across QI.- Driven by insights of executed campaigns the role develops continuously new business opportunities in the assigned channels.- Establish strong relationships with key business partners of the assigned performance marketing channel.- Develop business plans based on current results and open opportunities, identify and execute test scenarios together with these partners.- Scout new potential partners within assigned channel.- Sharing best practices across QVC International developing a close relationship with your peers in the international markets as well as with the Performance Marketing Manager for QVC International.
What You Bring- At least 3 years of experience in Performance Marketing Practise. Proven success in driving profitable sales and customer development.- Basic technical knowledge Performance Marketing Tools (e.g. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).- Strong Experience in setting up campaigns in assigned performance marketing channel, e.g. Search & Shopping (Google and Bing Platforms), Affiliation and Retargeting or Paid Social (Facebook/Instagram /Tik Tok).- Analytical skills as well as the ability to present complex issues in a customizable way.- Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets.- Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.- English fluent.
Soft Skills- Precision and accuracy.- Analytical and data-driven approach.- Ability to work in a dynamic environment.- Very good organizational skills.- Teamwork.
LI-NM4
LI-Hybrid
INDIT
If you enjoy being a part of a team, creating experiences and delighting customers, it’s so you. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate
flexible working options, our Qurated community
, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members We offer a comprehensive Total Rewards package including competitive compensation and great benefits, employee assistance/wellbeing programmes, and much more. With friendly teams, ambitious projects and fast-moving careers, working with us - it’s so you
for assistance. QVC UK is a Disability Confident employer and operates a
Guaranteed Interview Scheme
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