Content Marketing Specialist

5 giorni fa


Torino, Italia Motion Global A tempo pieno

**Content Marketing Specialist**

**The Position**

We are seeking an innovative, creative and passionate Content Marketing Specialist.

This person will be responsible for creating brand awareness and driving revenue by project managing digital marketing campaigns.

This person will be responsible for managing, growing, and deepening engagement with our global e-commerce campaigns.

**Tasks & Responsibilities**

**Global Campaigns Management**
- Collaborate and manage the creative workflow with internal teams to create and execute global campaigns (both designer and private label campaigns) including: developing quarterly marketing plans, calendars/timelines, budgets, and metrics
- Coordinate all operational aspects of global campaigns including: workflows, timelines, asset development, budget tracking, meetings, brainstorms, distribution, quality control and reporting
- Work with the creative team to provide input and feedback on creative and content for each campaign, work with the Non-English markets team to make regional modifications
- Benchmark previous campaign data and competitors/industry data to improve on creative/ offer strategies
- Elevate and craft campaign development processes to ensure all stakeholders and partners have visibility into key asset and campaign milestones
- Work closely with analytics to optimise, measure and report on the performance of all digital marketing campaigns and conduct ongoing usability tests to gauge content effectivenes

**Content Project Management**
- On-site Content Project Management: manage the workflow for requesting, creating, editing, publishing, migrating, optimising, and retiring content on-site
- Continuously develop our digital activities calendar, help manage content distribution, and ensure revenue/ROI growth, user engagement, and increasing website traffic
- Collaborate with creative team on branding, messaging and positioning optimisation
- Propose, implement, or lead improvements to content marketing strategy, plan, and process
- Dive deep into data to develop and manage process and product improvement projects with internal and external stakeholders to improve cross-vertical/cross-locale efficiency
- Collaborating with the creative team to produce high-quality content, and internal and external content activities through the website, SEO, Social, EDM, PR, Disaply and other marketing channels

**Must Haves**
- Robust experience with content marketing growth organically/paid and multichannel campaigns management.
- Extensive project management capabilities
- Proven track record & results in previous positions.
- Solid understanding of content performance metrics.
- Experience presenting metrics and progress to goal to senior leadership
- Open-minded to creative strategies and new ideas with a focus on proactive problem-solving
- Collaborative but able to work independently in a fast-paced, deadline-driven environment
- Excellent written and oral communication skills in English
- At least 3 years of experience in content marketing.
- Experience managing e-commerce campaigns at scale.

**Preferred Qualifications**
- Prior marketing experience growing and managing global campaigns of significant scale, preferably in the luxury, fashion or beauty industries.
- Master’s degree related to Digital Marketing
- An impressive track record of growing audiences and delivering on content marketing projects.
- Previous experience working within a global organization.

**What else do we offer**
- Competitive compensation package
- Learning & Development Programs
- Flexible working hours and the possibility to do hybrid work (office + home)
- A free-pair Designer Eyewear of your choice for every anniversary date
- Employee discount on purchases on SmartBuyGlasses website
- A truly young and international team with 20+ nationalities in a team of 160+
- Opportunity for growth and to make an impact in the company future

**Company Profile**

SmartBuyGlasses Optical Group, which operates under Motion Global Ltd., is one of the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become a market leader in over 30 countries worldwide. With over 160 employees, we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

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