Digital Medicines Manager

6 giorni fa

Roma, Italia Angelini Pharma A tempo pieno

**Job Title**:Digital Medicines Manager - Prescription Medicines**:
Requisition ID: 5564

**Location**:
Roma, IT

Company: ANGELINI PHARMA SPA

Professional area: Digital, Innovation Technology

**Job Description**:
**YOUR TASKS AND RESPONSIBILITIES**
- To work with the relevant departments in Prescription Medicine to design and develop digital initiatives and ensure alignment of these initiatives to defined objectives, including the monitoring of project timeline, the proposal of corrective actions and the preparation of reports.
- To support PM Marketing departments in correctly targeting products and services to the main external customers based on deep customer insights, personas and journeys mapping, leveraging digital tools.
- To consult with Business Excellence Unit, Marketing and Sales departments to gain a deeper understanding of customer needs and market dynamics.
- To support the development of commercial campaigns and innovative services in alignment with Business strategies, interfacing with start-ups or digital agencies, providing a deep understanding of customer needs and improving the customer experience.
- To leverage specific KPIs, in alignment with Global Digital Medicines function, to monitor the development, progress and effectiveness of digital initiatives, including guidance on budget allocation for the implementation of these digital initiatives.
- To manage and develop various websites, social media channels and digital channels (product, pathology, service), developing the content strategy while interfacing with Marketing departments for the development of content, with the objective of improving the company image and the experience in the interaction between our customers and the company;
- To support Marketing departments in preparing editorial plans and monitoring the related content production for digital initiatives;
- To collaborate with Marketing department for planning and delivery of DEM (Direct E-mail Marketing) campaigns, eMail marketing tactics and CLM tactics to the different customer targets;
- To propose, define and execute initiatives to improve the digital culture of local business units
- To monitor main competitor trends on the market

**REQUIREMENTS**
- Experience of 4-5 years in digital marketing
- University Degree in Marketing & Communication, Digital Communication, Computer Engineering
- Italian and English fluency
- Previous work experience in a digital agency focused on health care and/or in a Pharma multinational (prescription business)
- Experience of integrated multichannel marketing strategies & marketing tactics
- Proficiency in Office tools
- Excellent knowledge of digital marketing campaign design, development and optimization, ie. channel optimization for resource allocation
- Excellent knowledge of marketing automation platforms (i.e. sales force) and multichannel planning
- Understanding and anticipating customer expectations

Place of work: Rome

We offer a permanent contract

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