Head of Content

3 giorni fa

Milano, Italia Loro Piana A tempo pieno

The Head of Content in Loro Piana is in charge of the Content Management Team, is an Expert of Content World, working with a team of Content Management and Content Production, will be planning, advising, creating Content for Digital communication with a big focus and priority on Social Media.

**Group the responsibilities in macro Activity (i.e. People Management, Operations, etc.)**
- Research, develop, and drive a content strategy (including an information architecture) that aligns with business and goals
- Facilitate its implementation at the corporate level and in Loro Piana’s regional bureaus, country offices around the world
- Establish and advise on content planning, operations and delivery, ensuring alignment with Web governance standards and integration within existing workflows.
- Compile, analyze and share content-related research from internal and external sources.
- Develop key performance indicators (KPIs) to analyze content performance and create monitoring and reporting dashboards.
- Collaborate with paid performances media manager to ensure efficiency and perfect ROI and targeting.
- Collaborate with content providers and editors in the planning, production, maintenance and optimization of content.
- Collaborate with agencies, external designers and developers to create new ways to present content.
- Provide guidance and facilitate knowledge sharing on content strategy-related issues
- Work on Content Production Projects together with the team
- Develop and implement Digital Social Media Content Strategy in order to enlarge the audiance and improve further the engagement.
- Work with other functions and take ownership in Digital Content Related topics (Marketing, Events, PR, Social Media, CRM, E-commerce)
- Monitor the Digital Content Budget

**Profile**:

- Master in Digital Communications, Journalism, Marketing, Knowledge Management, Business Administration or other fields related to this position
- 8 to 10 years of relevant work experience as a digital content strategist, in content marketing or equivalent, at the national and international levels;
- People Management - Ability to improve performance and satisfactions
- Communication - Ability to listen, adapt, persuade and transform;
- Delivery - Ability to get things done, to multi-task and to prioritize;
- Strong experience in establishing, facilitating and managing digital content strategies;
- In-depth understanding of digital content intelligence, operations and delivery;
- Extensive experience with Web communications products;
- Excellent verbal and written communication skills;
- Demonstrated competencies in establishing, facilitating and managing digital content strategies;
- Knowledge of the following technical areas: content management systems, IA/UX, digital strategy, multimedia production, social media management, analytics;
- Demonstrated skills in the strategic analysis of content-related data and user research;Managerial skills
- Fluent in Italian and in English language is mandatory, a third language will be very much appreciated
- Available for Business Trips
- Previous experiences in managing successful social channels

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