Head of Content and Communications

4 ore fa

Milano, Italia Generali Italia A tempo pieno

The Human Safety Net (THSN) is Generali’s initiative for the community, launched in 2017 and now active in 23 countries. It is driven by a foundation that acts as a centre of competence and works in cooperation with the Business Units of the Generali Group in Europe, Asia and Latin America. Its mission is that of unlocking the potential of vulnerable people, so that they can transform their lives and that of their families and communities. Its programmes’ focus areas are Early Childhood Development (ECD) and Refugee Livelihoods and are based on a Theory of Change to transform the lives of vulnerable families and refugees. The Human Safety Net provides scaling grants, technical capacity building and a strong network to advance the impact of its community of social enterprises, NGOs and international organizations. As a movement of people helping people, The Human Safety Net ambition is to deploy the company’s international network of 72,000 employees, 150,000 agents and 65 million customers towards shared goals, creating a chain of people helping people, moving beyond traditional grant making models. The Human Safety Net is a vital part of Generali’s sustainability strategy and leverages its networks and expertise in the social sector to drive social innovation in Generali’s core business.

Key responsibilities of the role will include:

- Promote and enhance The Human Safety Net brand voice in the global debate, helping to expand its network among key players and influencers (social media, press, constituents, social innovation leaders, NGOs), positioning us as experts on the social challenges addressed by the Foundation
- Design and implement a multi-channel content and communications strategy, including social media and press materials, maintaining consistency and integrity across all platforms
- Set-up and activation of a specific THSN international media network, with focus on mainstream international media
- Increase external awareness and visibility of the unique THSN approach to corporate volunteering
- Promote and enhance our Partnerships with co-funders as an expression of one of our key principle and way of working: be an open net
- Work with Venice Hub staff to position/leverage content partnerships in Venice
- Develop and manage key contacts with influencers, media members and community leaders
- Select speaking platforms and manage presence of the Foundation Executives at key global events, forum and conferences
- Manage the Communications budget of the Foundation, ensuring high quality deliverables and costs efficiency
- Track engagement across various platforms and make data-driven decisions

Must have:

- Minimum 5 years’ experience in Journalism
- Demonstrated several years of experience in sustainability, purpose and social impact communication for Purpose driven companies or International Foundations
- Strong project-management skills with ability to manage multiple large-scale projects simultaneously
- Experience with media relations through multiple channels, broadcast, printing and social media
- Experience in managing team and resources, serving as a unifying force and communication leader at both strategic and tactical level
- Strong motivation to boost social impact leveraging private and public sector collaborations and partnerships
- English as mother language and good Italian level (oral and written)
- Demonstrated deep knowledge and proficiency with PR and communications strategies at global and local level
- Excellent written and oral communication skills, able to adapt to specific audiences

Soft skills:

- Ability to effectively multi-task in fast paced, changing environment
- Strong leadership track record
- Ability to innovate, anticipate and respond to strategic challenges and opportunities
- Relationship builder with the flexibility and diplomacy to “manage by influence”

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