Global Brand Lead

1 mese fa

Lazio, Italia Confidenziale A tempo pieno

9145 Meda Pharma S.p.A. At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance; Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and Partnership - Leveraging our collective expertise to connect people to products and services. Every day, we rise to the challenge to make a difference, and here’s how the Global Brand Lead role will make an impact:
Key responsibilities for this role include:
Leads the development and execution of global brand strategy, content, and global tactics for the assigned brands within a Therapeutic Area in scope for Global management in order to achieve revenue and profitability goals Contributes to disease management opportunities to be developed inhouse or in-licensed Manages globally prioritized brands under her/his responsibility Cooperation with local markets, intra-functional marketing teams and selected cross/functional (e.g. medical and regulatory) on regular basis Gather globalcommercial input on pipeline& BD opportunities for brands/TA in scope Develop Brand strategy Create vision, Strategy, Primary Messaging (including early stage dev), creative content, develop campaigns, global tactics Translates scientific data/messages into promotional messages and campaigns Collaborate with the Regional MKTG teams to localize brand priorities Review/Comment on the annual forecasting (PnL) incl tactical plans The minimum qualifications for this role are:
Minimum 5 years of pharma marketing experience for prescription medicines At least 1 year in an International Marketing Team Bachelor degree:
Pharmacy, Biology or equivalent. Scientific/medical background is a plus Fluent in English (both spoken and written):
strong written and presentation skills Experience working ex-Europe is a plus Is a respected contributor and collaborator by regions/countries to have significant business impact on brands in focus. Entrepreneurial, proactive partnership Sets an example for intra-functional team members for achieving results with a focus on compliance A t Viatris, we offer competitive salar ies, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Viatris is an Equal Opportunity Employer. Summary Location:
Milan-Office Type:
Full time

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